Tuesday, September 15, 2020 from 3:00 PM to 5:00 PM MST
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This is an online event. 



SCORE Administration 
SCORE Greater Phoenix 

What You Need to Do Now for a Successful Holiday Sales Season

The 2020 holiday season will be like no other before! Be Prepared!

It’s not too soon to start planning for a successful holiday sales season. The holidays will be upon us quicker than we’d like. The last thing you want to do is wait till November to start figuring out what you’re going to do to drive customers to your ecommerce store, your website or your brick-and-mortar location. 

In this workshop you will learn:

  • How to research your competition - who are you up against?
  • Defining your target market(s)
  • Choosing the right social media network(s)
  • How to get your brand noticed
  • Getting into the festive mood
  • What type of content works to promote your business – video, podcasts, graphics?
  • Ideas and tips to create content that works
  • Should you do paid ads? How much do you budget?

This is an Online Workshop.


Giselle Aguiar, AZ Social Media Wiz, is a social media and digital marketing consultant. Author of “The Blueprint: Strategies for Effective Social Media & Digital Marketing”. Before she got into digital marketing in 1995, she worked in retailing, print publishing, advertising and the hospitality industries. She’s been teaching and working with SCORE since 2012 and she’s the editor of the SCORE Greater Phoenix blog and weekly newsletter.