LinkedIn is the social media place for professionals and for business. This course provides a general overview and introduction to some of the key features available through LinkedIn. It analyzes best practices and some interesting case studies. LinkedIn is not just for job seekers and recruiters. Today, it has become a mainstream business tool. It has all of the appealing flavors of a social media marketing tool, but none of the meaningless chatter, and time-wasting communication overdose, that often floods other social media sites.
Presenter:
Mark Goodman:
Mark Goodman is the President & CEO of e-Conversation Solutions. He is also past workshop chair at SCORE Chicago. Prior to founding e-Conversation, Mark held numerous positions as a technology executive, including Director of Business Development at Motorola, where he was the first business manager in the cell phone group. In addition to Motorola, Mark was an executive for a Silicon Valley company and a film buyer for General Cinema Theatres. Mark holds an MBA from Boston University and an MA in radio/TV/film from Northwestern University.