Gramercy Institute: Intelligence for Senior Marketers from the World's Leading Financial Firms
JUDGES: 2014 GRAMERCY STRATEGY AWARDS
Atlanta, USA
Boston, USA
London, UK
Vienna, Austria
New York, USA
Philadelphia, USA
San Francisco, USA
Seattle, USA
St. Louis, USA
Derek Vest, SVP, Marketing, Wells Fargo Advisors
Samantha Wreaks
Gramercy Institute
212-752-0151
swreaks@financialadvertising.com
& MERRIL LYNCH/SULLIVAN WINS FIRST RUNNER-UP at 2014 GRAMERCY STRATEGY AWARDS
Winners Announced: Gramercy Institute Financial Marketing Strategy Awards
New York City. On Thursday, June 26, Gramercy Institute held its twelfth annual Gramercy Institute Financial Marketing Strategy Awards. Over 140 senior financial marketers, agency executives, media leaders and others gathered together to celebrate this year’s winners and to participate in Gramercy Institute’s forum, “Here & Now: The Power of Strategy in Financial Marketing.”
Two big winners were announced at the close of the forum: Merrill Lynch (along with agency, Sullivan) won “Best of Show-First Runner Up.” The very top honor (Best of Show) went to Pershing for its “Search” strategy.
During the course of the morning a total of twenty-seven financial marketing teams, hailing from the world’s top financial, marketing and media brands, claimed their trophies. Including: Aberdeen Asset Management. AIG, Blackrock & iShares, BMO, BMO Capital Markets, Cake, Citi, Citibank, Columbia Management, Dean Media Group, Duff & Phelps, Eaton Vance, Franklin Templeton, Havas Worldwide, HNW, Interac, Lincoln Financial, Macquarie, Media Experts, Merrill Lynch, Mobext, Morgan Stanley Wealth Management, Nationwide Financial, OppenheimerFunds, Partners+ simons, Pershing, Razorfish, Russell Indexes, Starcom, State Street Global Advisors, Sullivan, TD Bank, United Healthcare, US Trust, Wells Fargo Advisors, Wilde Agency and Yext.
“Today in financial services marketing, strategy is everything,” says Bill Wreaks, Chief Executive Officer of the NYC-based Gramercy Institute. “In this accountability-driven era, every marketing dollar counts—not only to those in marketing, but to all brand stakeholders and stockholders. In short, marketing strategy can make (or break) a financial brand. Now in its 12th year, this important award has answered the high calling of honoring strategic excellence in financial marketing.”
On behalf of this year’s Gramercy Strategy Judges (see roster below), The Gramercy Institute is proud to announce the winners of the 2014 Gramercy Institute Financial Marketing Strategy Awards.
WINNERS: GRAMERCY STRATEGY AWARDS
BEST DOMESTIC OR SINGLE COUNTRY STRATEGY AWARDS
BROKERAGE (DOMESTIC)
Wells Fargo Advisors ("Engagement")
CONSUMER LENDING
TD Bank ("Mortgage Matters")
Starcom
CORPORATE
Nationwide Financial
Wilde Agency
CREDIT CARD & PAYMENT SYSTEMS
Citi ("Predictive Analysis")
MISCELLANEOUS-BUSINESS-TO-BUSINESS
Pershing ("Search")
MISCELLANEOUS-BUSINESS-TO-CONSUMER
US Trust ("Branded Content")
INSURANCE (HEALTH)
United Healthcare
Wilde Agency
INSURANCE (LIFE & ANNUITIES)
Lincoln Financial ("Give Thanks")
INSURANCE (P&C)
AIG ("One AIG")
Partners+ simons
INVESTMENT (BUSINESS-TO-CONSUMER)
Morgan Stanley Wealth Management
Wilde Agency
INVESTMENT (BUSINESS-TO-INTERMEDIARY)
OppenheimerFunds ("Growth, Income, Protection")
Havas Media, Mobext, Cake, Havas Worldwide
INVESTMENT (BUSINESS-TO-INTSTITUTION)
State Street Global Advisors ("SPDR ETFs")
INVESTMENT BANKING
Macquarie ("Blue Print")
RESEARCH & ANALYSIS
Russell Indexes ("Methodology Matters Campaign")
Dean Media Group
RETIREMENT
Lincoln Financial ("Retirement Power")
BEST GLOBAL STRATEGY AWARDS
BROKERAGE
Merrill Lynch ("A Transforming World")
CORPORATE
Duff & Phelps
CREDIT CARD & PAYMENT SYSTEMS
Citi Card Acquisition
Razorfish
INVESTMENT BANKING
BMO Capital Markets ("Metals & Mining")
INVESTMENT
Aberdeen Asset Management
MISCELLANEOUS-BUSINESS-TO-CONSUMER
Blackrock
BEST STRATEGY-FOCUS AWARDS
BEST STRATEGY-AUDIENCE TARGETING EXECUTION
Columbia Management ("Helicopter")
BEST STRATEGY-BRANDING EXECUTION
TD Bank ("We Hear You")
Starcom
BEST STRATEGY-CONTENT MARKETING EXECUTION
Eaton Vance ("Income, Volatility and Taxes")
HNW
BEST STRATEGY-INTERNAL MARKETING EXECUTION
Merrill Lynch ("One")
Sullivan
BEST STRATEGY-MOBILE & TABLET EXECUTION
Interac Association / Acxsys Corporation ("Amazing Race")
Media Experts
BEST STRATEGY-PUBLIC RELATIONS EXECUTION
Pershing ("Re-Gen")
BEST STRATEGY-SEARCH MARKETING EXECUTION
Citibank ("Real-Time Local")
Yext, Inc.
BEST STRATEGY-SOCIAL MARKETING EXECUTION
Franklin Templeton Investments
BEST STRATEGY-TRADITIONAL MEDIA EXECUTION
BMO Capital Markets ("Drive Your Ambition")
BEST OF SHOW AWARDS
BEST OF SHOW-RUNNER UP
Merrill Lynch ("One")
Sullivan
Pershing ("Search")