Gramercy Institute: Intelligence for Senior Marketers from the World's Leading Financial Firms
MEMBERSHIP: GRAMERCY INSTITUTE
Samantha Wreaks
Gramercy Institute
212-752-0151
swreaks@financialadvertising.com
GRAMERCY FORUM: SAN FRANCISCO
Financial Marketing Strategies: What Works in 2015 (and What Doesn’t)
The Gramercy Institute marching fast-forward into 2015 and is pleased to announce a remarkable gathering of the top minds in financial services marketing. Gramercy Forum: SAN FRANCISCO takes place on Thursday morning (8:00-12:45 PM), APRIL 9, 2015. This important idea-exchange takes place at CBS Interactive Headquarters. Breakfast will be served.
Here, the very brightest senior leaders at the world's top financial and marketing brands will be chiming in on our overarching theme: Financial Marketing Strategies: What Works in 2015 (and What Doesn't).
AGENDA
8:00 BREAKFAST: Breakfast is Served
8:30 OPENING REMARKS: What Works in Financial Marketing & How Do We Know?
8:40 OPENING BELL: Let The Conversation Begin
8:45 REMARKS: Leading Financial Indicators & Why They Matter to Financial Marketers
9:00 PRESENTATION: Best Practices at Work: Lending Tree
9:15 PANEL: Content Marketing: Why It Works Well in Financial (Does It?)
9:50 RESEARCH REPORT: Effective ROI Analysis in Financial Marketing
10:20 RESEARCH INSIGHTS: Does Media Environment Matter in Digital?
10:40 BREAK: Coffee & Conversation
11:10 PRESENTATION: 2015-The Year of the Valued Connection
11:25 PANEL: Successful Financial Brand Strategies For 2015
12:05 PRESENTATION: Financial Education & The Financial Brand
12:20 PANEL: Today’s Financial Marketing Team-Who’s Playing QB & Who’s On The Bench?
12:50 CLOSING REMARKS: Industry Snapshot
12:55 FORUM CLOSES