Turning Your Idea into a Business by Using the Business Model Canvas

Hands-on entrepreneurial workshop to develop a “Unique Value Statement” for your new product or service. You will write a concise description of your product or service and explain the unique value that it provides to your customer. You’ll receive real time feedback from a SCORE mentor/presenter to help you fine tune your statement.

You will use the “Business Idea Canvas” to begin the process of turning your product into a business. In this “brainstorming session” we use the canvas to help guide us in expanding the information in the unique value statement by capturing key ideas, concepts and strategies about your business. This creates a basic framework that you can use to complete YOUR full, detailed business plan.

Bring your laptop, a pencil/pen to leave with a draft of your “unique value statement” and “business idea canvas.”

This workshop can be taken before or after the “Building a Business Plan” Workshop. If taken first, it helps get the most out of the full day “Building a Business Plan” workshop.

About the Presenter

SCORE business mentor, Chuck Botsford has started businesses and also worked with many small and large organizations. Prior to his 17 years with Microsoft he was a corporate technology trainer and worked for some of the country’s largest firms including Intel, Boeing, Nike, the and US Government. He started his business career in restaurant management eventually become a controller for a regional restaurant company specializing in using financial data to more effectively manage restaurant operations. After earning his MBA in marketing, Chuck enjoined a number of roles in marketing generally associated with product launch planning and the development and management of customer facing websites.