Marketing: Pricing, packaging and promoting your product or service to sell more! -C0055

You’ve developed a wonderful new product or service. Great! But you have nagging doubts. Have you priced it right? Is the packaging appealing? Are the distribution strategies going to provide sufficient sales? How will you find customers or they find your product or service? If you have any of these questions, you need to take this workshop!

You’ve developed a wonderful new product or service. Great! But you have nagging doubts. Have you priced it right? Is the packaging appealing? Are the distribution strategies going to provide sufficient sales? How will you find customers, or they find your product or service? If you have any of these questions, you need to take this workshop!

This half-day workshop will give you the skills you need to successfully market your product, service or collection and accomplish the following objectives:

Be able to identify customers and their needs
Determine the correct pricing, packaging, and distribution of your product
Create a promotional plan for your business
Be able to get your business online

Marketing is about making people aware of your business and getting them to buy your product or service. In this workshop, we will help you make the right choices when pricing your product or service and making sure the product offerings and packaging are attractive to your customers. Then we will help you choose the distribution method that gets your product or service in front of your customers.

We will then walk you through the different choices you have to promote and advertise your product or service and show you how to make a marketing promotional plan. Finally, we’ll show you how get your business online with a website with ways that your customers can find it!

SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors. See more information on these workshops here.

Presenter

Chuck Botsford

This workshop is presented by SCORE Business Mentor, Chuck Botsford. Chuck has worked with both small and large businesses in marketing, finance and operations. He spent the first 15 years of his career managing restaurants and, during that time, was a financial controller in a regional restaurant chain. He then became an author and educator as he transitioned to the technology industry. For the past 17 years, he was at Microsoft in areas of marketing planning and strategy with both retail customers and enterprise businesses. He has an MBA from the University of Wisconsin-Eau Claire. You can learn more about Chuck at his LinkedIn profile here: Chuck Botsford