Marketing Part 2: Pricing Your Product or Service to Sell & Getting Online (Online Workshop) -C0055 

You’ve developed a wonderful new product or service but how should you price it?  Nothing hurts the profitability of your business more than choosing the wrong price of your products or services.  In this workshop, we show you a process for pricing your products.   Since pricing service is very different than a product, we cover the separate process for pricing your services.   We also show you how to get your business online.

In Part 2 of our Marketing workshop series, we start the workshop by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers.   The rest of the workshop is focused on pricing and we start by covering some pricing basics.  Then we review a detailed process to determine how you can determine the price of your product.  Since pricing a service is very different than a product, we have a special section the covers the separate process for pricing your services. 

Getting your business online is a requirement these days so we spend the last portion of the workshop reviewing the high-level steps to getting an effective website and then take a quick look at email marketing, social media and selling online.   

While not required, to get the most out of this workshop please consider attending the “Marketing Part 1: Developing and Promoting Your Product or Service to Sell More!” workshop first.  

This is an online meeting via ZOOM online conferencing software.  There will be no classroom presentation.   ZOOM requires an internet connection and can run on PCs, Macs and on both Apple and Android tablets and cellphones.  ZOOM will display the presentation and also broadcast the audio though your computer or device.  If your computer does not have sound, an optional telephone number will be provided to call in when you log into ZOOM.

Presenter

Peter Ravens

This workshop is presented by SCORE Business Mentor, Peter Raven, Professor Emeritus at Seattle University.  Peter worked as a food scientist/technologist developing new products and processes and managing R&D prior to his academic career. As an academic, Peter taught marketing and international business courses. During his time at Seattle University, Peter directed the Global Business EDGE program, which recently won the Department of Commerce E-Award for export excellence.  You can learn more about Peter at his LinkedIn profile here:  Peter Raven