When

Wednesday, May 27, 2020 from 4:00 PM to 5:00 PM PDT
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Where

This is an online event. 

Contact

Karen Ginther 
Greater Seattle SCORE 
206-553-7320 

Webinar Information

This is an online meeting via ZOOM online conferencing software. There will be no classroom presentation.  ZOOM requires an internet connection and can run on PCs, Macs and on both Apple and Android tablets and cellphones.  ZOOM will display the presentation and also broadcast the audio though your computer or device. If your computer does not have sound, an optional telephone number will be provided to call in when you log into ZOOM.

$30 Registration Fee includes
 

How to Use and Understand Google Analytics (Online) -C0055 

This workshop is offered as a ZOOM webinar with two parts.
Part 1 is May 27 from 4 to 5 p.m.
Part 2 is June 3 from 4 to 5 p.m.
In this 2-part series, we’ll show you how to set up Google Analytics properly. You’ll be able to evaluate your website’s performance and gain insights about what’s working and what isn’t, and what you could be doing to improve. You’ll also get plenty of tips and tools you can put into practice immediately. We’ll save lots of time for Q&A.
$30 Registration Fee includes

Small businesses spend a lot of time, energy, and money on marketing. Beyond measuring actual sales, it’s difficult to know if it’s working or not. One way to tell is by measuring and evaluating website traffic. 

In this 2-part series, we’ll show you how to set up Google Analytics properly. You’ll be able to evaluate your website’s performance and gain insights about what’s working and what isn’t, and what you could be doing to improve. You’ll also get plenty of tips and tools you can put into practice immediately. We’ll save lots of time for Q&A.

Part 1: Get Started

•   What does Google Analytics do?

•   Basic setup and connecting to your website

•   Key metrics to look for and what they tell you, like: “Where is my traffic coming from?”, “What are visitors doing at my website?”

Part 2: Drill down

•   How to set up and connect Google Search Console to improve search engine results

•   Goal setting to track conversions

•   Learn how to dig deeper into the data to determine your marketing priorities

$30 Registration Fee

Presenter


Robin Block

Robbin Block, the Creative Marketing Strategist at Blockbeta Marketing (blockbeta.com), has worked with expanding businesses for 30+ years. She uses a big picture approach to position business owners to amplify results, and her talks are always inspiring, motivational, and practical. She’s also been a very popular SCORE mentor and instructor for about 17 years.