This is an online meeting via ZOOM online conferencing software. There will be no classroom presentation. ZOOM requires an internet connection and can run on PCs, Macs and on both Apple and Android tablets and cellphones. ZOOM will display the presentation and also broadcast the audio though your computer or device. If your computer does not have sound, an optional telephone number will be provided to call in when you log into ZOOM.
In Part 1 of our Marketing workshop series, we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective.
We show you how to finalize the design of your product or service and make sure it’s right for your target market. Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next, you have to build your marketing message. That’s the information for your brochures, websites, and anything else you use to sell your product or service. We will also review a number of promotional methods and help you draft a promotional plan for your business.
This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business.
To understand marketing more fully please consider attending “Marketing Part 2:
Pricing Your Product or Service to Sell & Getting Your Business Online” workshop after this one.
Chuck Botsford
This workshop is presented by SCORE Business Mentor, Chuck Botsford. Chuck has worked with both small and large businesses in marketing, finance and operations. He spent the first 15 years of his career managing restaurants and, during that time, was a financial controller in a regional restaurant chain. He then became an author and educator as he transitioned to the technology industry. For the past 17 years he was at Microsoft in areas of marketing planning and strategy with both retail customers and enterprise businesses. He has an MBA from the University of Wisconsin-Eau Claire. You can learn more about Chuck at his LinkedIn profile here: Chuck Botsford