Tuesday, June 20, 2017 from 11:30 AM to 1:00 PM CDT
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Forest Hills Country Club 
 5135 Forest Hills Rd.
Rockford, IL

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Reservations Chair Person 
Association of Fundraising Professionals, Rockford Chapter 

How Do You Measure Up?
Assessing Your Advancement Program

AFP Rockford Chapter - June 20, 2017 Lunch Presentation

RSVP by June 16, 2017

$16 AFP Members / $25 Non-Members

How Do You Measure Up? Assessing Your Advancement Program

Presented by KENT M. HUYSER, Senior Consultant
Gonser Gerber LLP, Naperville, Illinois

As busy as we may be, it is always important to take time, periodically, to stop and assess our programs and their support activities. In this session, we will discuss the nine fundamental areas of advancement to review for success, the data and materials that should be analyzed, and the key questions that should be asked of advancement staff and others. During our time together we will cover the following topics:

  • The Importance of Planning
  • Benefits of an Advancement Audit
  • Who Conducts the Review?
  • Structure of an Audit
  • The 9 Fundamental Areas to Review
  • The Audit Report

Kent M. Huyser, Senior Consultant

Gonser Gerber LLP, Naperville, Illinois

Kent provides advancement consulting services to colleges, universities, independent and parochial schools, healthcare organizations, and other non-profits nationally. Client services focus on comprehensive campaigns, project fundraising, major and annual gift strategies, planned giving, strategic planning, board and staff development, integrated marketing and net revenue generation strategies.

Advancement and Executive Experience:

Prior to joining the firm, Kent served as Associate Vice Chancellor for Advancement at Metropolitan Community College, Kansas City (MCC) where he led a successful advancement program and was responsible for the College’s Foundation (development, constituent relations, stewardship), as well as the communications, public relations and marketing functions. At MCC, he launched a $20 million campaign, the college’s first-ever comprehensive fundraising campaign reaching record fundraising levels that yielded the largest individual and grant gifts; largest event-based fundraising totals; and largest employee giving totals in the organization’s history.

Before MCC, Kent served as Director of Development at the University of Missouri-Kansas City (UMKC) Foundation where he led fundraising efforts for the School of Medicine and assisted in a $200 million comprehensive campaign for the institution. Prior to joining UMKC, Kent served in leadership positions at William Jewell College (MO), including Regional Development Director and Executive Director of Alumni Relations and Annual Giving. In those roles, he helped manage campaigns that secured more than $80 million, doubled annual operating support, increased the percentage of alumni giving, and better positioned Jewell as a national liberal arts college.
Prior to working in advancement, Kent worked for the Federal Reserve Bank of Kansas City for 10 years where he participated in the management development program and held leadership roles in human resources, savings bonds and information technology. 

Save the Date - Upcoming AFP Rockford Events

  • August 15, 2017 - Reimagining the Foundational Work of the Fundraiser
  • Sept 19, 2017 - Major Gift Meeting…Are You Ready?