We are always looking for new SCORE volunteers willing to share their time and experience with new and established entrepreneurs so our business communities can thrive and grow.
If you think you'd like to give back and help someone go forward with their dream,
Click Here to Learn More about becoming a SCORE Volunteer
September 18, 2018
Promote Your Business
- Amherst
A light lunch will be served!
And you may win a FREE copy of Quickbooks Desktop PRO
Every marketing plan starts the same way:
by defining your target customer.
Only after you have defined your target customer can you figure out the best way to reach them.
Naturally, different types of target customers, or audiences, require different media and campaigns — referred to as a promotional mix — to reach them most effectively and efficiently.
To begin, you must ask yourself, "How tightly can I pinpoint my target audience?" "How large is this group?" "How easily can it be reached by the media?"
The answers will dictate the type of promotional campaign you choose.
Join the discussion and more in this workshop.
