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Wednesday, October 23, 2019 from 9:00 AM to 11:00 AM EDT
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TD Bank, Northampton 
175 Main Street
Northampton, MA 01060

Driving Directions 


Len Gendron 
SCORE Western Massachusetts 

  We are always looking for new SCORE volunteers willing to share their time and experience with new and established entrepreneurs so our business communities can thrive and grow.

If you think you'd like to give back and help someone go forward with their dream, 

Click Here to Learn More about becoming a SCORE Volunteer



Oct 23, 2019 How to Conduct a Market Analysis - Northampton - C0228 

Business is about managing your risk. Knowing as much about your market as you can, will help you to minimize the risk and maximize your chances for success. 

Know your Customers, who are they and what do they need?  Who are your Competitors and why do they appeal to your potential customers? How do your products compare to what's already in your market?

It's time to find out.  Join us for this workshop to help improve your marketing and advertisement return.
Conducting a Market Analysis will help you:
  1. Prepare to enter a new market
  2. Launch a new product/service
  3. Start a new business

At the completion of this exercise, you should be able to:  
  • Explain the concepts of Marketing Analysis
  • Determine if there is a need for your idea or product/service
  • Identify a new Market
  • Analyze your current market
  • Gain a competitive advantage
  • Begin to establish a marketing plan

Why should you perform a Market Analysis?

The primary reasons are:

  • To determine if there is really a market for your products or services
  • To decide if you really need to develop a Marketing Plan
  • To discover market information that can help you to sell your product or service