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Oct 23, 2019 How to Conduct a Market Analysis - Northampton - C0228
Business is about managing your risk. Knowing as much about your market as you can, will help you to minimize the risk and maximize your chances for success.
Know your Customers, who are they and what do they need? Who are your Competitors and why do they appeal to your potential customers? How do your products compare to what's already in your market?
It's time to find out. Join us for this workshop to help improve your marketing and advertisement return.
Know your Customers, who are they and what do they need? Who are your Competitors and why do they appeal to your potential customers? How do your products compare to what's already in your market?
It's time to find out. Join us for this workshop to help improve your marketing and advertisement return.
Conducting a Market Analysis will help you:
- Prepare to enter a new market
- Launch a new product/service
- Start a new business
At the completion of this exercise, you should be able to:
- Explain the concepts of Marketing Analysis
- Determine if there is a need for your idea or product/service
- Identify a new Market
- Analyze your current market
- Gain a competitive advantage
- Begin to establish a marketing plan
Why should you perform a Market Analysis?
The primary reasons are:
- To determine if there is really a market for your products or services
- To decide if you really need to develop a Marketing Plan
- To discover market information that can help you to sell your product or service