MARKETING STRATEGIES: DEVELOP AN ACTION PLAN 

DEVELOPING AND IMPLEMENTING YOUR MARKETING STRATEGY
Instructor:  Sandy Eames

A successful Marketing Strategy is a critical part of implementing the business plan for any small business. This workshop walks participants through the basic questions that clarify the business model, then explores low cost ways to effectively do market research, followed by 10 ways to implement a marketing strategy on a shoestring budget. Successful pricing and selling strategies will also be discussed along with the importance of setting and monitoring goals.

FREE ADVERTISING: How to build a brand like Starbucks, grow like a startup and scale your marketing without fear
Instructor:  Jan Roos
It’s all about customers – acquiring them, retaining them, and knowing the lifetime cost of customer acquisition and retention.

SELLING STRATEGIES FOR SMALL BUSINESS

Instructor:  Robert Serabin

Strategic selling is the last step in the marketing process, and a very critical one too. This workshop discusses the different selling styles that need to be used in selling services vs. products. Then the five levels in the marketing ladders are discussed: market research, distribution, pricing, packaging and communications, together with tips on proven selling practices.

CREATING A MARKETING MIX THAT WORKS FOR YOUR COMPANY
Instructor:  Sandra Clayton

Successful small businesses are using a mix of traditional, digital and social marketing channels to maximize their exposure to reach their target audience. Learn how you can do the same as we review current trends and compare the effectiveness and costs of different marketing tactics. Understand how to integrate and track the return from each marketing channel to identify where to invest more of your time and money, and what marketing efforts should be dropped. Look at the differences between marketing to businesses and consumers and how to implement your chosen marketing mix.

DIGITAL MARKETING & SOCIAL MEDIA
Instructor:  Maisha Walker

Do you want to...

• Build (or upgrade) an effective website?
• Learn which social media sites best fit your business?
• Create an internet marketing plan?
• Implement your marketing campaign?    

Your customers are on social media sites so you had better be there too! But where to be and what to say makes the difference between success and failure when it comes to a Social Media Strategy. In this seminar, social media expert Maisha Walker will start you on the road to answering your questions.

You'll leave with a greater understanding on how to reach your customers and your next steps to taking advantage of social media to grow your business.

Instructors:

Sandy Eames
Marketing/business development executive and consultant with small-to-large medical electronics companies(vital signs monitors, imaging systems, diabetes technology, etc.) Involved in internet based business-to-business startups with expertise in business plans development. Active volunteer with non-profits.  Holds a degree in Electrical Engineering from Imperial College, and an MBA from Cranfield University, both in the UK.  Expertise in business model development, business plans, outbound marketing, product development, strategic alliances and non-profits.

Jan Roos
Marketing strategy and business plan consultant for venture funded alternative energy companies. Dobson Cup start-up competition winner, judge and mentor.   Co-founder of Vitality Sciences LLC. McGill University graduate and former executive of McGill Entrepreneurship Society. Sales and marketing experience in companies ranging from startups to the Fortune 500 specializing in PPC advertising, lead generation, analytics, marketing automation and lean startup methodology. 

Robert Serabin
Robert Serabin is a Sales and Marketing professional having more than 30 years’ experience in Aerospace, Industrial and Commercial markets.  He graduated from Carnegie Mellon University with a BS in Mechanical Engineering.  He also holds a MBA from Baldwin Wallace College. He has worked at both large and small companies, including his own consulting company. He has been a Score mentor since June 2014.

Sandra Clayton
A marketing and branding professional who has spent over 20 years working with  Fortune 500 clients in the financial, pharmaceutical and retail sectors. Her recent clients include worldwide brands such as Jefferies, Metlife, ADP and Stryker. Sandra's expertise and interests include all aspects of the marketing process from initial branding and identity design to the development of integrated marketing campaigns for company and new product launches.

 Maisha Walker
The Internet Strategist, Inc. Magazine
Founder and President of Message Medium, a digital marketing agency that
helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 16 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

Workshop Fees:
Online registration $89; walk-ins $99. Includes lunch.
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).