Thursday, April 20, 2017 from 8:00 AM to 11:00 AM EDT
Add to Calendar 


Wells Fargo Bank Conference Center 
150 East 42nd Street
Lower Level
New York, NY 10017

Driving Directions 


Mary Tan 

             What You Say Matters                Perfect Your Pitch and Stand Out 

Hear how four successful businesswomen developed powerful selling messages that differentiate and connect.  

Whether your customers are face-to-face, indirect, or online, join us and learn how to:

  • Define your customers and the value of your products and services
  • Highlight your competitive points of difference and advantage
  • Make your offerings and benefits relevant to what your customer really wants/needs 
  • Edit your message so it is focused, persuasive, and memorable

Four Exciting Panelists

Our four panelists represent fashion, digital marketing, media, and launching a food product, and can speak to a challenge that all businesses face: being perceived as different and better, and CHOSEN.

Maisha Walker, President, Medium Message, a digital marketing agency dedicated to helping small businesses create a profitable presence and acquire customers online. Maisha has been creating Web sites and digital marketing campaigns for more than 20 years including work for Mars Chocolate, Columbia University, Unilever, Princeton University, WJ Detusch (the owner of Yellow Tail wines), an NBA player, Carver Bank, Save the Children and more.  She is the winner of a 2016 NY Chamber of Commerce Best in Business Award, has been featured on Fox News, NBC News, Forbes, Entrepreneur and Black Enterprise, and is a featured online columnist with Inc. Magazine. She has toured the country with Microsoft Bing, JP Morgan Chase, Deluxe, and Capital One, educating business owners on winning with digital marketing.

Flora Pringle, CEO, Founder, Cracked Candy,  a delicious and unique sweet treat that is naturally sugar free, vegan, beneficial to teeth and safe for diabetics. Cracked Candy is sold nationally at airports and in stores such as Wegmans, Eataly and Whole Foods. Before starting Cracked Candy, Flora achieved success in London’s advertising industry working on brands such as Peugeot, Virgin, and McDonalds. She then diverted to her scientific roots becoming a high school science teacher in underprivileged communities. Flora now balances being a successful entrepreneur and mother to two young boys.

Marina Levine, President and Creative Director, Capsule Collective International, is a designer and footwear executive. Her company, Capsule Collective, develops footwear brand and product concepts via a vertically integrated model of direct selling and manufacturing to major retailers. Marina is a footwear industry expert with a history of working with companies such as  such as Nordstrom, DSW, JCPenney, and Anthropologie. She has designed for Tahari, Ellen Tracy, Rebecca Minkoff, and many Private Label Brands.

Joanne Roberts, Co-Founder, WHAT NOW WHAT NEXT, a Marketplace and collaborative network for women entrepreneurs, creatives and consultants, connecting them with customers and clients, new business opportunities, and the support and expertise they need to launch and grow their ventures. Joanne is also a serial entrepreneur who has experienced wide-ranging success in the media business, creating three original series for television, heading production companies and receiving top industry awards. A new media pioneer, Joanne attracted funding from AOL and Ameritech as CEO of Kidsites 3000, back in 1995. She generated innovative web communities for kids and teens in partnership with AOL, CBS, Nickelodeon and ABC/Disney, leading the way with digital video, blogging and social media.

The Agenda

   8:00-  8:30 am                   Registration/Breakfast

   8:30-  9:30 am                   Panel Discussion 

   9:30-10:00 am                   Q&A/ Group Discussion

10:00-11:00 am                    Networking/ Shopping

These quarterly breakfast meetings are sponsored by NY Women in Business (NYWIB), a coalition that now includes SCORE NYCNAWBO NYC, WHAT NOW WHAT NEXT, the Financial Women’s Association of New York, NY Women in Communications and Townsquared. It offers a supportive community for learning and cross-fertilization of ideas with peers across diverse industries, and an opportunity to shop for business services from selected exhibitors.

SAVE 40% $29 Early Bird Pricing EXTENDED through April 14$49 Online Registrations Only afterwards

Exhibitor Tables $100 (includes entry for ONE)

Registration closes on April 18. NO WALK-INS at this venue


  • Register to attend in addition to signing up for a table if you want to be an exhibitor
  • You must be pre-registered to attend the event (no registration at the door)
  • If you register before April 10, your business and contact info will be included in the NYWIB Rolodex, a business directory that will be handed out as a resource to all attendees. If you prefer to opt out, email tan@scorenyc.org after you have registered.
  • If your cancel after registering, you will be given a credit towards future events. No refunds will be given.
  • We have a limited number of exhibitor tables. However, we will create a waiting list when they run out. Email tan@scorenyc.org to let us know you would like to be on the wait listif you are told there are no more tables.


If you aren’t already aware, find out about SCORE’s FREE, CONFIDENTIAL mentoring for small businesses and start-ups at www.newyorkcity.score.org