You must register online by
midnight October 19th.
Wallk-ins will be turned away.
Where
Wells Fargo Bank150 East 42nd Street, Lower Level Conference Room
Bring photo ID; allow time for security check-in.
Walk-ins will be turned away.
New York, NY 10017
Driving Directions
All Your Sales Questions, Answered
Manage key selling challenges through selling skills that can be learned
Get powerful, answers to your questions from seasoned high energy sales professional trainer Jeff Goldberg, author of “How to be Your Own Coach!” and “Overcome Your Own Laziness.”
Who should attend?
Anyone involved, interested and/or responsible for growing your company’s sales.
This interactive workshop will focus on the tips and techniques you need to sell effectively. The moderators, both seasoned sales executives, will lead participants through a collaborative conversation to find out the most challenging issues facing them and their organizations in selling their products/services. During this forum, participants will explore their own unique selling challenges with input from their peers.
During the conversation, you will have the opportunity to define your target market, list your product’s features and benefits, and practice your sales skills in a brief simulation. Workshop will describe how selling techniques like establishing rapport, probing, handling objections and closing the sale can overcome the fear of selling that so many experience. You will emerge with the realization that selling is a learned skill, accessible to everyone.
At the end of the workshop, you will be able to:
- Explain why selling is everyone’s job
- Describe how making customers feel important is key to establishing rapport
- Distinguish between your product’s features and benefits
- Summarize the four step sales call process: Rapport, Probing for Needs, Matching needs to benefits and Summarizing/Closing
- Discuss how summarizing needs and benefits supports the sale
- Understand the “how to” of selling with integrity, without being “salesy”
After the workshop, put these lessons to work at your company to close more deals. Schedule a free follow-up 1-on-1 session with a SCORE NYC Mentor.
Instructors:
Robert Serabin
Robert Serabin is a Sales and Marketing professional having 
more than 30 years experience in aerospace, industrial and commercial markets. He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds an MBA from Baldwin Wallace College. A SCORE mentor since 2014, he has worked at both large and small companies, including his own consulting company, and is the author of the book "How to Conquer Your Fear of Selling and Close That Deal."
Jeff Goldberg
Jeff Goldberg is the president and Lead Sales Trainer at Jeff 
Goldberg & Associates (www.jgsalespro.com) an organization that helps individuals and organizations attain measurable and sustainable sales increases. He is an award-winning sales professional with over 4 decades of sales, sales management, training & coaching experience. He has delivered training for clients such as State Farm, Aramark, Siemens, Newsday, Cisco, Citibank, Cablevision and others representing nearly every commercial and industrial category.
Jeff is the co-author of two books, “How to Be Your Own Coach!” and “Leverage Your Laziness!” Jeff has taught, coached, mentored and spoken internationally in front of tens of thousands of sales professionals, ranging from financially successful veterans to the most junior new hires, in a diverse array of industries. He delivers powerful, high-energy programs and speeches that draw on his years of experience as a performer in the theatre and stand-up comedy.
Workshop fee: $59 with online registration.
You must register online by midnight October 19th.
Walk-ins will be turned away.
There is a $10 discount on all Student and SEAP registrations (valid ID must be presented at the door; bring SEAP form to workshop).
REGISTER ONLINE ONLY. YOU MUST REGISTER BY MIDNIGHT, OCTOBER 19TH.
WALK-INS WILL BE TURNED AWAY AT SECURITY DESK.