No food or beverages allowed.
Where
Science, Industry and Business Library (SIBL)
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
Driving Directions
Who should attend? Overview
Do you have a culinary concept, recipe or food products already on the market? Are you running a food or drink establishment and want to launch your own food product? This information-packed workshop will help you understand how to take advantage of the trends in the growing $56 billion U.S. specialty foods market. Your food idea can become a marketplace reality!
Industry expert Terry Frishman will lead you through the key steps to effectively create, manufacture, package, distribute and market your delicious food products. Whether you own a food establishment or want to start marketing food products, her dynamic, energetic, strategic approach will give you the confidence to start moving forward! She provides valuable insights into how food industry trends, along with your own personal values can determine what product value to create and how to market it. At the end of this workshop, you will be able to:
After the workshop, schedule a free follow-up discussion with a SCORENYC mentor to get you started. Instructor
Terry Frishman, industry thought leader, Columbia MBA and Principal of the boutique food consultancy Culinest, inspires food start-ups and more established culinary businesses to layer values into their businesses, innovate and profitably excel. As a creative food marketing and business consultant and educator, Terry specializes in taking culinary businesses to the next level via strategic and tactical assistance, and recently was Sarabeth's International Sales Manager. Terry regularly instructs culinary business classes, and has been a guest speaker on Food Network, and at Expo East - the Natural Product Show, BevNet, International Restaurant Show and the Fancy Food Show. She's served on Boards of Directors for professional organizations and taught thousands of aspiring food entrepreneurs. As Product Manager at Kraft, Terry won 6 team awards, launched a $20M brand and successfully managed $120M brand. She ran brainstorming sessions there, and continues to love to brainstorm, layer ideas and innovate.
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Workshop Fees:
Online registration $59, walk-ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to the workshop).