Saturday, February 17, 2018 from 11:00 AM to 5:00 PM EST
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Science, Industry and Business Library (SIBL) 
188 Madison Avenue
Room 15
Between East 34th and East 35th Streets
New York, NY 10016

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SCORE NYC Workshop Committee 

How to Launch and Grow Your Restaurant/Bar 

Who should attend?
Start-ups as well as those in business who want to be the best restaurateur they can be.


Many entrepreneurs want to open a restaurant to share their passion for great food and drink. But the restaurant industry is also a business with its own rules for success.

This information-packed workshop will give you the tools you need to open and run a successful restaurant. Our roster of top restaurant owners and operators, consultants, suppliers and financial experts will guide you through the necessary steps to profits and growth in the hospitality business.

At the end of this workshop you will have the knowledge to:

  • Determine the best location
  • Decide which is for you: starting from scratch/buying an existing location
  • Hire and train staff more effectively 
  • Better understand your financing options
  • Navigate permits and licenses
  • Negotiate a lease that protects your business
  • Better assess your equipment needs
  • Create accurate financial projections 

After the session, put the training to work. Schedule a free follow-up discussion with a SCORE NYC Mentor to get you started. 


William Belida

CEO of 212 Restaurant Consultants 
In 2008 while sitting at his kitchen table, formed Restaurant 212. Today, they have partners in L.A, Boston, South Beach and Philadelphia. Overseas they are establishing themselves in Milan, London, Hong Kong, Shanghai and Dubai. 212 Restaurant Consultants is more than just a restaurant consulting firm. In what can only be described as a modern day 'Salon" they team with designers, artists, market makers, fashion icons and entertainment professionals along with restaurant experts and tradesmen to create and brand for clients ideas and experiences they never knew could be done in the food business.

Belida leads workshops on restaurant operations for the NYC Business Solutions Department and works with the local SBA office with their restaurant seminars. He is finishing the writing of a book; a "How To" about restaurant openings. William served in the US Navy in intelligence and while at the Pentagon studied Soviet Affairs at Georgetown University.  


Tonja Adair, R.A.

Tonja Adair is Founding Principal at Splice Design where she designs spaces by creatively solving design and construction challenges. Her focus is on providing buildings and spaces that resonate with her clients. Her design projects have included both domestic and international assignments, including the Cecil Restaurant in New York City.

Tonja brings 20 years of architecture and design experience to a full range of projects: residential design, public spaces, and commercial structures, both large and small. Her background includes working for prestigious New York architect Beyer, Blinder Bell. Tonja received a Master of Science in Architecture and Urban Design from Columbia University.

Jordan Frosolone

Jordon Frosolone brings rich and varied varied experience in the culinary field. His 20-year food career started in his native Chicago, working at Coco Pazzo, Blackbird, and NoMi. After traveling to Italy and working in Spoleto and Florence restaurants, he returned to New York to work at Bouley and Hearth. He subsequently worked at August as Executive Chef, and Director of Culinary Operations with the Mokofuku.  

After three years of traveling to oversee culinary programming and opening of 3 Toronto restaurants, he returned to become Executive Chef at Sessanta in Soho. He is currently Executive Sous Chef at Tom Collicchio’s Fowler and Wells at the Beekman Hotel. He also works with farmers, producers and travel agents to teach cooking classes and host culinary tours in the Tuscany, Puglia and Sicily regions of Italy.

Michelle Park

Michelle Park is the founder of Visible Agency, a boutique social media agency based in New York City which specializes in lifestyle, fashion and restaurants. She has worked with global brands including bridal line Watters and bag fashion house Manhattan Portage. She graduated from Stanford University with a BA in Political Science and an MA in Media Studies.

Workshop Fees:
Online registration $59; walk-ins $69 
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).

There will be a half-hour lunch break.