Listen to what participants have been saying about this workshop series:

“Packed with relevant Information!”
   “Total Pro, excellent!”
“Full of information and so inspiring.”
   “More information than I could hope for”
“Clear and directly usable insights”
   “Super knowledgeable instructors with high level of engagement”
“Included extra material clearly and frequently”

 That says it all.

Session 5 Date

Saturday, June 16, 2018 from 11:00 AM to 4:00 PM EDT
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Science, Industry and Business Library (SIBL) 
188 Madison Avenue, Room 15
Between East 34th and East 35th Streets
New York, NY 10016

Driving Directions 


SCORE NYC Workshop Committee 

Facilitator and Instructor:

Maisha Walker
The Internet Strategist, Inc. Magazine
President, message medium 




Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

With Special Guest Speakers



Digital Marketing Master Class, 5 of 6 Sessions:
Email Marketing and Marketing Automation 

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Digital Marketing Master Class Series 
This is session five of a six-session Digital Marketing Master Class.

6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided

Dates are Saturdays:
May 12, May 19, June 2, June 9, June 16, July 14

Classes may be taken singly or as a sequence of six classes.
Completion of all six sessions sequentially, starting will Session 1,
will be needed to obtain a certificate.

Topics covered in the six-session series are:

Session 1, May 12:  Understanding Your Brand and the Digital Landscape
Session 2, May 19:  Social Media Marketing and Social Advertising
Session 3, June 2:  Search Engine Advertising
Session 4, June 9:  Search Engine Optimization
Session 5, June 16:  Email Marketing and Marketing Automation
Session 6, July 14:  Google and Other Analytics

Session 5 Overview:
Email Marketing and Marketing Automation

With so many other ways to reach customers in 2018, many business owners are left wondering if investing in email marketing is even worth it anymore. Yes, it is because it is one of the best and most profitable ways to reach your customers and prospects, if done the right way.

In session 5, we’ll provide you with best practices to get great results out of email marketing and help you understand the power of marketing automation from creating and growing a list and list segmentation, to subject line content and call-to-action, you can put email marketing to work for you to attract and retain customers.

At the end of this workshop, you will have the knowledge and resources to:

  • Summarize the various kinds of email marketing and which kind is right for your business
  • Give a comprehensive breakdown of the structure of an email marketing campaign
  • Optimize your messages to meet audience expectations based on how your audience digests your emails
  • Define marketing automation and how it can be leveraged to save time, collection informative data, nurture you list and convert readers into customers

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.

Workshop fee: Single session $125.
You must pre-register. No walk-ins will be allowed.
Lunch is included. Register early because space is limited.