Listen to what participants have been saying about this workshop series:

“Packed with relevant Information!”
   “Total Pro, excellent!”
“Full of information and so inspiring.”
   “More information than I could hope for”
“Clear and directly usable insights”
   “Super knowledgeable instructors with high level of engagement”
“Included extra material clearly and frequently”

That says it all.

Session 6 Date

Saturday, July 14, 2018 from 11:00 AM to 4:00 PM EDT
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Science, Industry and Business Library (SIBL) 
188 Madison Avenue, Room 15
Between East 34th and East 35th Streets
New York, NY 10016

Driving Directions 


SCORE NYC Workshop Committee 

Facilitator and Instructor:

Maisha Walker
The Internet Strategist, Inc. Magazine
President, message medium 




Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

With Special Guest Speakers



Digital Marketing Master Class, 6 of 6 Sessions:
Google and Other Analytics

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Digital Marketing Master Class Series 
This is the last session of a six-session Digital Marketing Master Class.

6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided

Dates are Saturdays:
May 12, May 19, June 2, June 9, June 16, July 14

Classes may be taken singly or as a sequence of six classes.
Completion of all six sessions sequentially, starting will Session 1,
will be needed to obtain a certificate.

Topics covered in the six-session series are:

Session 1, May 12:  Understanding Your Brand and the Digital Landscape
Session 2, May 19:  Social Media Marketing and Social Advertising
Session 3, June 2:  Search Engine Advertising
Session 4, June 9:  Search Engine Optimization
Session 5, June 16:  Email Marketing and Marketing Automation
Session 6, July 14:  Google and Other Analytics

Session 6 Overview:
Google and Other Analytics

What is the best source of information about the results of your online marketing efforts? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.

In Session 6 you’ll learn how to use the data from Google Analytics to determine if your digital campaigns are generating real revenue and exactly how to maximize your results going forward.

At the end of this workshop, you will have the knowledge and resources to:

  • Define Google Analytics
  • Describe how to integrate Google Analytics into your website
  • Summarize how to tag marketing campaigns so that Google Analytics can track them
  • Identify what Google Analytics data is most useful for decision making

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.

Workshop fee: Single session $125.
You must pre-register. No walk-ins will be allowed.
Lunch is included. Register early because space is limited.