Digital Marketing Master Class, 2 of 6 Sessions:

Social Media Marketing & Social Advertising

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Overview
Digital Marketing Master Class Series 

6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided

Dates are Saturdays:
September 15, October 13, October 27, November 3, November 17, December 1

Classes may be taken singly or as a sequence of six classes.
Completion of all six sessions sequentially, starting with Session 1,
will be needed to obtain a certificate.

Topics covered in the six-session series are:

Session 1, September 15:  Understanding Your Brand and the Digital Landscape
Session 2, October 13:  Social Media Marketing and Social Advertising
Session 3, October 27:  Search Engine Advertising
Session 4, November 3:  Search Engine Optimization
Session 5, November 17:  Email Marketing and Marketing Automation
Session 6, December 1:  Google and Other Analytics

Session 2 Overview:
Social Media Marketing & Social Advertising 

 It is 2018 and social media is growing at warp speed. With over 2 billion users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool. In other words, social media are a powerful and cost- effective way to target customers.

Social media are also quite challenging to master because of the frequent changes in existing platforms, not to speak of new ones that seem to keep popping up every other day and demanding our attention.

In Session 2 we will tackle the ever-changing world of social media marketing and advertising. What platforms to use? What are the 2018 media trends you can’t miss? How do you build your campaigns and what are some smart strategies to increase your ROI and conversion rates?

At the end of this Session 2, you will have the knowledge and resources to:

• Summarize the map and usage of social media channels such as Twitter, Facebook, LinkedIn, Pinterest, Instagram and Google.
• Identify which channels are better to focus on for your business, based on an analysis of each channel’s content and target audience
• Describe the Facebook Universe: groups, pages, profiles, Instagram, stories, and Live 
• List the pros and cons of organic vs. advertising content
• Identify the correct channels for you based on advertising differences among channels
• Outline how to plan a Facebook advertising campaign and other social ad campaigns

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.

Workshop fees: Certificate Series $595, single session $125.
You must pre-register. No walk-ins will be allowed.
Lunch is included. Register early because space is limited.

Register Now!