Monday, August 26, 2019 from 10:00 AM to 2:00 PM EDT
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SCORE NYC Headquarters 
26 Federal Plaza, 6th Floor Conference Center
Enter on Worth Street between Broadway & Lafayette
Bring photo ID; allow time to pass thru security
New York, NY 10278

Driving Directions 


SCORE NYC Workshop Committee 

Converting Website Traffic into Sales - 08/26/2019 - C1000 

How to Design Your Website so that Visitors Become Customers

Who should attend?
Small business owners who are considering how to design a website, or who are unhappy with the performance of their current website..


Your website plays a key role in your business’s ability to acquire new customers and grow your business.  A successful website requires a strategic approach to designing and building it, focused on maximizing your return on investment and turning visitors into leads and sales.

Whether you want to get more conversions from traffic to sales to your existing website or want to build a new website, this seminar will explore the tools to need to implement this strategic approach. Topics include how to evaluate success of your website, opportunities to maximize results, and how to develop a blueprint for a successful website.

At the end of the workshop you will have the knowledge and resources to:

  • Identify important metrics that measure your website’s performance
  • Describe the fundamentals of effective website design
  • Outline a blueprint for designing web pages that results in high conversions
  • Summarize proven ways to turn site visitors into leads, subscribers and sales

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Nicole McCullum Nicole McCullum

A 2X Entrepreneur, Speaker and Digital Marketing Strategist, 

Nicole McCullum has been at the forefront of internet marketing for over a decade. 
As the founder of Captivate Designs, a web design and internet marketing company she has used her expertise to help small and mid-size businesses leverage the internet to grow. Nicole has trained hundreds of New York City small business owners on how to leverage the internet to grow their business
Nicole has also contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and other business publications.  

Workshop Fees:
Online registration $59. Walk-ins $69.

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.

(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.