Listen to what participants have been saying about this workshop series:

“Upbeat, knowledgable, likable, fun”
   “Jam-packed with helpful and highly-relevant info”
“Wonderful presentation...and engagement with       seminar participants”
   “Access to many tools”
“(Demonstrates) willingness to support after session”
   “Makes tough subject fun and interesting”
“Shares an abundance of resources”
   "(Gives) actionable next steps" 

That says it all.

Session 1 Date

Tuesday, September 10, 2019 from 10:00 AM to 2:00 PM EDT
Add to Calendar 

Where

ReadySet! Offices 
1120 Avenue of the Americas, 4th Floor
Between 43rd & 44th Streets
New York, NY 10036
  

 
Driving Directions 

Contact

SCORE NYC Workshop Committee 
SCORE NYC 
212-264-4507 
workshops@scorenyc.org

Facilitator and Instructor:

Maisha Walker
The Internet Strategist, Inc. Magazine
President, Message Medium 

 

 

 

Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

With Special Guest Speakers

 

 

Digital Marketing Master Class, 1 of 6 Sessions:
Returns on September 10th by Popular Demand!

Your Brand and The Digital Landscape

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Overview
Digital Marketing Master Class Series 

6 sessions, 4 hours each

Classes may be taken singly or as a sequence of six classes.
Completion of all six sessions sequentially, starting with Session 1,
will be needed to obtain a certificate.

Dates and topics covered in the six-session series are:

Session 1, Tuesday September 10, 10am to 2pm
Understanding Your Brand and the Digital Landscape

Session 2, Tuesday September 24, 12pm to 4pm  
Social Media Marketing and Social Advertising

Session 3, Tuesday October 8, 12pm to 4pm
Search Engine Advertising

Session 4, Tuesday October 22, 10am to 2pm
Search Engine Optimization

Session 5, Tuesday November 5, 12pm to 4pm
Email Marketing and Marketing Automation

Session 6, Thursday December 5, 12pm to 4pm
Google and Other Analytics

Session 1 Overview:
Understanding Your Brand and the Digital Landscape

During the first session, you will learn about the importance of your web site, its role in converting customers and why it is essential that yours be mobile friendly. We’ll also introduce you to the variety of digital marketing channels and how they can work together to effectively tell your brand story online. Lastly, we’ll help you understand the various skill sets involved in successfully building and managing your brand.

At the end of session 1, you will have the knowledge and resources to:

  • Plan how to tell your brand story online
  • Describe the variety of digital marketing channels
  • Summarize how to build a responsive web site that converts traffic to sales
  • Articulate the importance of digital budgets and teams
  • Discuss the impact of mobile in building your brand

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.

Workshop fees: Certificate Series $595, single session $125.
You must pre-register. No walk-ins will be allowed.
Register early because space is limited.