Digital Marketing Master Class, 4 of 6 Sessions:

Search Engine Optimization

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Overview
Digital Marketing Master Class Series 

6 sessions, 4 hours each
Classes may be taken singly or as a sequence of six classes. 

Completion of all six sessions sequentially, starting with Session 1,
will be needed to obtain a certificate.

Dates and topics covered in the six-session series are:

Session 1, Tuesday September 10, 10am to 2pm
Understanding Your Brand and the Digital Landscape

Session 2, Tuesday September 24, 12pm to 4pm  
Social Media Marketing and Social Advertising

Session 3, Tuesday October 8, 12pm to 4pm
Search Engine Advertising

Session 4, Friday October 22, 10am to 2pm
Search Engine Optimization

Session 5, Tuesday November 8, 12pm to 4pm
Email Marketing and Marketing Automation

Session 6, Wednesday December 11, 12pm to 4pm
Google and Other Analytics

 

Session 4 Overview:
Search Engine Optimization

If you have a great website, but your prospects still have trouble finding you on the web, then you might need to improve your “findability”. Improving your search engine optimization (SEO) can make your website easier to find and can be the single most important factor in increasing the number of customers and potential customers who find you.

In Session 4, you’ll learn about keywords, content creation and building your website for “findability”.  You’ll see how search engines work behind the scenes, and which elements help you achieve organic search visibility and help you rank higher in mobile searches.

At the end of session 4, you will have the knowledge and resources to:

• Determine when SEO is worth the investment and when it isn’t
• Describe how to conduct keyword research and analysis
• Identify potential technical issues and what they can mean
• Summarize key webmaster tools
• Discuss tips and techniques to help your website rank higher in searches
• Demonstrate the importance of link-building and techniques to acquire high-quality links
• Outline the ad tracking process that enables you to track ad performance

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.

Single Session Fee $125.
You must pre-register. No walk-ins will be allowed.
Register early because space is limited.

Register Now!