Listen to what participants have been saying about this workshop series:

“Upbeat, knowledgable, likable, fun”
   “Jam-packed with helpful and highly-relevant info”
“Wonderful presentation...and engagement with       seminar participants”
   “Access to many tools”
“(Demonstrates) willingness to support after session”
   “Makes tough subject fun and interesting”
“Shares an abundance of resources”
   "(Gives) actionable next steps" 

That says it all.

Session 6 Date

Wednesday, December 11, 2019 from 12:00 PM to 4:00 PM EST
Add to Calendar 


1120 Avenue of the Americas, 4th Floor
Between 43rd & 44th Streets
New York, NY 10036

Driving Directions 


SCORE NYC Workshop Committee 

Facilitator and Instructor:

Maisha Walker
The Internet Strategist, Inc. Magazine
President, Message Medium 




Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

With Special Guest Speakers



Digital Marketing Master Class, 6 of 6 Sessions:

Google and Other Analytics

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Digital Marketing Master Class Series 

6 sessions, 4 hours each
Classes may be taken singly or as a sequence of six classes. 

Completion of all six sessions sequentially, starting with Session 1,
will be needed to obtain a certificate.

Dates and topics covered in the six-session series are:

Session 1, Tuesday September 10, 10am to 2pm
Understanding Your Brand and the Digital Landscape

Session 2, Tuesday September 24, 12pm to 4pm  
Social Media Marketing and Social Advertising

Session 3, Tuesday October 8, 12pm to 4pm
Search Engine Advertising

Session 4, Tuesday October 22, 10am to 2pm
Search Engine Optimization

Session 5, Friday November 8, 12pm to 4pm
Email Marketing and Marketing Automation

Session 6, Wednesday December 11, 12pm to 4pm
Google and Other Analytics


Session 6 Overview:
Google and Other Analytics

What is the best source of information about the results of your online marketing efforts? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.

In Session 6 you’ll learn how to use the data from Google Analytics to determine if your digital campaigns are generating real revenue and exactly how to maximize your results going forward.

At the end of session 6, you will have the knowledge and resources to:

  • Define Google Analytics
  • Describe how to integrate Google Analytics into your website
  • Summarize how to tag marketing campaigns so that Google Analytics can track them
  • Identify what Google Analytics data is most useful for decision making

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.

Single Session Fee $125.
You must pre-register. No walk-ins will be allowed.
Register early because space is limited.