Wholesale-Retail Fashion Bootcamp - 12/03/2019 - C1000 

Who should attend?

People starting a retail or wholesale business in the fashion industry, who are already in the business and need to new strategies to regain clients lost to competition, or who want to understand the impact of their brand’s DNA on their customers and how consumers view them in the marketplace.

Overview

This workshop will take you through the fashion industry by discussing the 5 main issues facing the fashion business today: American income categories, pricing for profit, Brand DNA, customer engagement, and social media as a marketing tool, not a stand-alone strategy.  It will also describe the 5 Ps of Marketing: Product, Pricing, Placement, Promotion and Publics.

A Keynote presentation and video will focus on the currently competitive environment, including the impact of pricing and distribution strategies, creation or enhancement of your brand’s DNA, and inventory strategies.  The class will encourage people to start their businesses with full knowledge of its challenges in the marketplace as well as providing insight into keeping competitive in that environment.

At the end of the workshop, you will have the knowledge to:

• Describe the importance of omni-channel distribution strategies
• Summarize how “showrooming” and discount pricing have made it a tighter marketplace
• Discuss inventory management and how it can differentiate your fashion brand from competition
• Clarify why you cannot compete with Amazon
• Explain why social media are not a strategy, but a marketing tool
• Specify how to make your brand stand out in a crowd without having to reinvent the wheel

Instructors:

Harry Dannenberg:

Executive in women’s footwear, retail and wholesale; developed and brought to market both better and popular-priced footwear. Worked with leading shoe designers manufacturing, importing and distributing merchandise from around the world. Harry is a SCORE NYC Mentor. 

 

J. Vincenzo Gatto:
Fashion Industry experience:  40 +  years. Owner, incubator1, marketing and brand building company targeting small to medium size fashion and fashion related businesses. Professor, Fashion Institute of Technology. Marketing, retailing, fashion buying and merchandising, manufacturing and creative presentations all geared to fashion and related fields. Stonehouse Clothing Co. Owner/operator 2 retail mens apparel stores, 5 years.

 

Maisha Walker:
The Internet Strategist, Inc. Magazine
President, message medium

Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

Workshop Fees:
Online registration $59, walk-ins $69

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

There will be no refunds for this workshop unless SCORE NYC cancels it.

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.

(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.