Monday, January 6, 2020 from 10:00 AM to 2:00 PM EST
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New York Media Center 
30 John Street
In DUMBO; F Train to York Street Subway Station
Brooklyn, NY 11201

Driving Directions 


SCORE NYC Workshop Committee 

Making Your Website More Visible Online - 01/06/2020 - C1000 

Tools to Make Your Website More Visible Online

Who Should Attend?

Small business executives who want to leverage Google to grow their business, either looking to do it yourself, or seeking to communicate more effectively with your SEO (search engine optimization) or web design vendor.


Today, digital marketing is pivotal to the success of all businesses, small and large. This workshop will give you an in-depth look at how to leverage two key marketing tools- your own website and search engine optimization-to get found online when a prospective customer searches for your product or service.

When you know how to utilize these tools, your business will become more visible by generating more leads and sales.  If 2019 is the year you want to take your business to the next level, this workshop will set you up for success.

At the end of this workshop, you will have the knowledge to:

  • Define Search Engine Optimization (SEO)
  • Describe a blueprint for what is needed to success at SEO in 2019
  • Summarize how to rank at the top of Google search results
  • Discuss how to convert website traffic into leads and sales
  • List the key elements needed on every successful website 

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Nicole McCullum

A 2X Entrepreneur, Speaker and Digital Marketing Strategist, Nicole McCullum Nicole McCullum has been at the forefront of internet marketing for over a decade. 

As the founder of Captivate Designs, a web design and internet marketing company she has used her expertise to help small and mid-size businesses leverage the internet to grow. Nicole has trained hundreds of New York City small business owners on how to leverage the internet to grow their business

Nicole has also contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and other business publications.  

Workshop Fees:  Online registration $59. Walk-ins $69.

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

There will be no refunds for this workshop unless SCORE NYC cancels it.

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.

(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.