New York Media Center
30 John Street
In DUMBO; F Train to York Street Subway Station
Brooklyn, NY 11201
Driving Directions
Who Should Attend?
Start-up entrepreneurs looking to create and launch a new brand; established small business owners wanting to strengthen their brands and stand out from their competition.
No prerequisites for this workshop.
Overview
Brands mean higher sales, profit margins and price-sales ratios, especially if you do business online. More than that, they create customer loyalty, provide credibility and help attract new customers, clients and opportunities.
But branding is a process, and a brand is the result of this process.
During this interactive five-hour workshop, experts with more than twenty years of branding and legal experience will lead you through the key steps to effectively develop, protect and grow a brand, and integrate your brand story into a pitch. You will learn the strategic thinking behind brand creation and how to use it to develop and market your product or service.
This workshop explore the different types of intellectual property and how to ensure your brand is unique and truly your own.
At the end of this workshop, you will have the ability to:
What attendees say about this workshop:
Instructors: Mary Tan Laurie Marshall
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Online registration $59, walk-ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).
There will be no refunds for this workshop unless SCORE NYC cancels it.
Please remember:
(1) Monitor your emails for any updates to the date/location/time.
(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.
(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.