Monday, February 3, 2020 from 10:00 AM to 1:00 PM EST
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CUNY on The Concourse 
2501 Grand Concourse, 3rd Floor
Bronx, NY 10468
Near Fordham Road, 191st Street
B, D or 4 Train to Fordham Road 

Driving Directions 


SCORE NYC Workshop Committee 

Free Event: Questions You Need to Answer Before Starting a Business 

Who should attend?

Those interested in what it takes to start up their own small business.


This workshop will focus on those questions you must answer before investing $1 in a new business. To do otherwise could put you in harm's way.  It will also give you a roadmap from business concept or idea to writing a business plan. 

At the end of this workshop, you will be able to:

  •  Identify your target customer 
  • Articulate the customer problem or challenge you solve 
  • Discuss the value you deliver 
  • List strategies to reach, acquire and keep customers 
  • Define and differentiate your offering 
  • Spell out how you will generate revenue 
  • Explain your cost structure 
  • Pinpoint your profit margin 

Instructor:  Burt Wallerstein  

Burt Wallerstein is the founder and principal of a global, marketing and consulting agency, He is also an advisory board member of Virtual Enterprise International. He has written commentaries on improving higher education for Washington Examiner and John William Pope Center. His unique combination of skill sets include new business development, retailing, wholesaling, merchandising, branding, marketing, sales, global licensing, global sourcing, importing and consulting to small businesses.  

Mr. Wallerstein is a SCORE mentor.


Workshop is free, underwritten by SCORE in partnership with the Small Business Development Center and Lehman College.

Registration is limited to the room capacity, so register early.

Please Remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Bring your cell phone, tablet or laptop to the workshop; you’ll receive an email after the workshop linking you to our handout. 

(3) You will also receive an email with a link to your workshop evaluation survey toward the end of the workshop so you can complete it effortlessly online before you leave.