Tuesday, February 4, 2020 from 10:00 AM to 4:00 PM EST
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Presti & Naegele 
225 West 35th Street, 9th Floor
New York, NY 10001

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SCORE NYC Workshop Committee 

Facebook Ads Advanced Lab - 02/04/2020 - C1000 

Event Overview 

Using Facebook Ads, but not getting the results you anticipated? Want to take your Facebook Ad function to a new level to promote and grow your business? A basic knowledge of Facebook Ads may not be enough to keep you competitive and growing in today’s digital marketing environment. 

Wondering how to explore Facebook’s full potential to promote and position your business? This hands-on intensive deep dive led by two marketing experts features hands-on exercises and simulations on Facebook designed to help you learn how to grow your business, build your email list, sell more products, or launch a new line of business.

By the end of the workshop, you will walk away ready to reach your target audiences with the most effective message that will lead to more sales!

What You Will Learn 

By the end of this lab, you will have the knowledge and resources to:

  • Describe the different types of Facebook Ads
  • Identify the right audience for YOUR product or service
  • Design a marketing funnel that enables you to convert prospects into customers/clients
  • Summarize how to set goals and calculate ROI, including split testing, to market in a cost-effective manner
  • Discuss how tracking and conversion pixels work and how to install them on your website
  • Troubleshoot ads that aren’t working

Who should attend?

Business executives/owners who already have an established Facebook Business Page and Ad Account and want to take their efforts to the next level.


Please bring your laptop as well as a mock-up (copy and graphics) of a Facebook Ad you want to use to promote your business. We will be using it to apply what you learned during this deep-dive!


10am-11am:   Introduction to Facebook

11am-12:15pm:  Understanding Facebook Ads

12:15pm-1:15pm:   Networking and Lunch (Lunch is Provided)

1:15pm-2:30pm:   Utilizing the Facebook Pixel

2:30pm-3:15pm:   Facebook Reporting and Insights

3:15pm-4:00pm:   Q & A, Wrap Up and Online Evaluations

About the Speakers

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.


Petia Abdur-Razzaaq

Petia Abdur-Razzaaq is a Branding/Marketing Strategist with over ten years experience in lead generation, market research/analysis, channel development, vertical marketing and overall business development strategy. Her industry experience ranges from fashion to communications technology.

Kendra Webb-Scott

Kendra is the Founder and Chief Marketing Strategist at  Ideazio, Inc., where she works with companies to develop and implement customized digital marketing solutions that deliver real results. She currently chairs the NYC Salesforce.com User Group and is an authorized Constant Contact NYC Area Local Expert, where she delivers Email Marketing and Social Media Best Practices workshops. She holds a B.A. in Psychology and American Studies from Columbia University.

Early Bird Fee - Register by January 24 - $249. Afterwards $299.
No walk-ins allowed.

Lunch will be provided. Please bring your laptop as well as a mock-up (copy and graphics) of a Facebook Ad you want to use to promote your business. We will be using it to apply what you learned during this deep-dive!

Workstations are available if you do not bring your own laptop.  

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Our workshops are PAPERLESS; you'll receive links to follow-up materials from the instructors.

(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.