Friday, February 21, 2020 from 10:00 AM to 2:00 PM EST
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1120 Avenue of the Americas, 4th Floor
6th Avenue betweeen 43rd & 44th Streets
New York, NY 10036

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SCORE NYC Workshop Committee 

Perfecting Your Pitch - 02/21/2020 - C1000 

Duration:  4 hours

Who should attend?
Startups and small businesses who want to close
the sale, whether it is to potential buyers of their products and services, lenders, or investors who
are considering funding their growth. 


What makes for a great pitch? Why do some pitches nail the opportunity while others, well, miss the mark?

Great pitches are more similar than not, whether you pitch to buyers, lenders or investors.  They are all about knowing your audience, crafting the right messaging and delivering them impactfully. But end goals can differ with your audience and this can shift the way you structure and deliver your pitches.

Experts with more than thirty years of finance and marketing experience will lead this hands-on workshop. It is structured around a series of small group exercises designed to hone your ability to craft the perfect pitch.  

Learning Objectives:

At the end of this interactive workshop, you will be able to:

  • Understand the key elements of a great pitch, whether given in person or online 
  • Craft a compelling and relevant story about your product, service or business 
  • Use feedback productively to strengthen your pitch
  • Deliver your pitch powerfully to achieve your end objectives


Mary Tan, Brand Strategist

Mary has in-depth knowledge of branding, new products, and  business development/management in a variety of settings. She  is an expert on inbound and outbound marketing for profit and  non-profit companies. She spent more than 30 years at Colgate-  Palmolive managing and building global brands such as Palmolive, Colgate, and Ajax. She had previously worked in the retailing, nonprofit and publishing sectors. Mary has an MBA in Marketing/Finance from Columbia Business School. She is a certified SCORE mentor.

Carolyn Katz, Venture Capital and Financing Expert
Banker, venture capital investor and consultant specializing in media, tech and communication companies; founder of an ePublishing / eCommerce company. Expert in financing, preparation of pitch and investor materials, strategy and operations, business plans, financial projections and models.

Workshop Fee:
Online Registration $59, Walk-Ins $69

There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).

There will be no refunds for this workshop unless SCORE NYC cancels it.

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Bring your cell phone, tablet or laptop to the workshop; you’ll receive an email after the workshop linking you to our handout. 

(3) You will also receive an email with a link to your workshop evaluation survey toward the end of the workshop so you can complete it effortlessly online before you leave.