Tuesday, September 22, 2020 from 2:30 PM to 4:30 PM EDT
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This is an online event. 




Starting a Business: Your Roadmap - 09/22/2020 - C1000 

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Duration: 2 hours, including Q and A


Want to start your own business, but don’t know where to begin? Want to increase the chances of getting off to a successful start? Sometimes changing times are a chance to get a fresh start, but there are certain questions you have to understand and answer. This webinar will give you a roadmap to starting a viable business by going through the processes you need to know before you venture forth. It also is a precursor to writing a business plan.  

Start-up expert and SCORE NYC mentor Burt Wallerstein will take you though topics such as defining your niche, market research to validate your niche and evaluate your competition, business modeling and the importance of branding. The webinar will help you focus on defining the processes needed to start and run a business. 

Before logging in to the webinar, you will receive a glossary to read and get familiar with before the webinar, as we will use those terms throughout. Q and A will enable you to ask specific questions about your situation. 

At the end of the webinar, you will have the knowledge and resources to:

  • Understand the terms described in the glossary sent to you before the Webinar
  • Describe how to define your market niche and how to do market research to confirm the niche
  • Summarize business modeling
  • Explain the importance and objectives of branding 
  • Discuss all the processes need to start and run a business

Anyone thinking of starting a business or those who have done so recently.

About the Speaker:

Burt Wallerstein

Twenty years as a merchandising executive with three regional department and discount stores. Founded three product driven businesses [apparel and sundries], sold
most major department and discount stores. Also founded two consultancies: one as liaison/sales agent representing large Far East trading companies and factories selling big box US retailers; the other a consultant to small product and service businesses. Eight-plus years as a SCORE mentor.

Webinar Fee: $25

There will be no refunds for this webinar unless SCORE NYC cancels it.