Where
This is an online event.Proposals and Pricing for Consultants - 01/14/2021 - C1000
Duration: 2 hours, including Q and A
WEBINAR OVERVIEW
Consultants, need guidance on how to price your services and write proposals that are mutually beneficial to you and your clients? Many new consultants have no idea of how to price their services, and established consultants may undervalue their own worth.
Effective proposals not only sell, they protect the consultant. A poorly written proposal can create significant client management issues as well as cost the consultant money. Conducted by marketing strategy and marketing research expert and SCORE NYC Mentor Karen Gershowitz, this webinar will provide you with practical tips on how to price services and write proposals.
WHAT YOU WILL LEARN
At the end of this webinar you will have the knowledge and resources to:
- Describe what to include and what to exclude while writing a proposal
- Avoid scope creep in proposals you draft
- Effectively describe activities, timelines and deliverables in your proposal
- Incorporate payment terms and schedules in your proposals
- Calculate a fair price for services rendered based on experience, industry standards, and the realities of how a consulting practice operates
LISTEN TO WHAT PARTICIPANTS HAVE TO SAY ABOUT KAREN AND HER OTHER CONSULTING WEBINARS:
- “Models the clear, concise, targeted, communication that she explains is essential for consultants” (July 20, 2020)
- “Fantastic! Karen was knowledgeable, succinct and expertly crafted the ABC’s of Consulting” (July 20, 2020)
- “Clear, direct, and no nonsense” (September 14, 2020)
- [highlights were] “Sources for potential clients, handling difficult clients” (September 14,2020)
New and established consultants who need to write proposals to do business.
About the Speaker:
Karen Gershowitz 
Karen Gershowitz has been a marketing strategy and marketing research professional for over forty years. Her clients have included Fortune 100 financial institutions, technology, and service providers as well as not-for-profits in the performing arts, affordable housing, environmental, and healthcare sectors.
In 1992 she founded Strategic Action, Inc. a consultancy working with clients in the U.S. and internationally. Prior to that she held senior positions in marketing research, at American Express and Emery Worldwide and as a partner at BAI (now Synovate) a marketing / marketing research firm.
Webinar Fee: $35
There will be no refunds for this webinar unless SCORE NYC cancels it.