Thursday, April 8, 2021 from 1:00 PM to 2:30 PM EDT
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This is an online event. 




Turn Website Traffic into Leads and Sales! - 04/08/2021 - C1000 

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Duration: 1.5 hours, including Q and A


Does your web site get traffic but produce few leads or sales? Planning to build a new website and want to set yourself up for success? Especially today with less brick and mortar presence for many businesses, your website plays a critical role in your ability to acquire new customers and grow your business.

During this session, digital marketing and website design expert Nicole McCullum walks you through a strategic approach to designing and building a website that focuses on turning visitors into leads and sales and maximizes your return on investment. You will discover the key elements to evaluate whether your website is set up properly, identify opportunities to enhance results and discover a blueprint for a successful website.

At the end of this webinar, you will have the knowledge and resources to:

  • Identify important metrics that give insight into your website’s performance
  • Describe the fundamentals of effective website design
  • Summarize a blueprint for designing high converting web pages
  • Discuss proven ways to turn website visitors into subscribers and strategies that convert visitors into leads and sales

Small business owners who are considering how to design a website, or who are unhappy with the performance of their current website. 

Listen to some LinkedIn Recommendations for Nicole McCullum

  • “Able to take in-depth information and make it relevant to the attendees’ business”
  • “Extremely creative with great ideas to create a website…”
  • “Easy to follow, super informative”

Facilitator:  Jim Alles

Chief executive with e-commerce background and experience; expertise in computer systems and software programs, and  web design, specifically for increasing revenues. 

A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Speaker:  Nicole McCullum    Nicole McCullum

A 2X Entrepreneur, Speaker and Digital Marketing Strategist, Nicole McCullum has been at the forefront of internet marketing for over a decade. 

As the founder of Captivate Designs, a web design and internet marketing company she has used her expertise to help small and mid-size businesses leverage the internet to grow. Nicole has trained hundreds of New York City small business owners on how to leverage the internet to grow their business

Nicole has also contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and other business publications. 

Webinar Fee: $25

There will be no refunds for this webinar unless SCORE NYC cancels it.