Thursday, April 22, 2021 from 11:00 AM to 1:00 PM EDT
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This is an online event. 




Building Brands in the Digital Age - 04/22/2021 - C1000 

Duration: 2 hours


Is your brand making an impact online, or it being swamped by the tsunami of posts on social media and digital platforms? Does your story connect and engage, inspire loyalty?  Do people recognize and remember you?

Businesses today live most of their lives online through multiple channels -- websites, apps, social media, video and more. They draw customers to them with a range of marketing techniques from SEO to content marketing, social media, and influencer marketing.

Everything you do as a business communicates your brand's message to customers. Successful businesses have strong brands with clear visual identities and messaging that connect, engage through digital interactions, and make people to feel personally involved in their product or business. 

Building a robust online presence 

This workshop is conducted by two experts in building and growing brands. Mary Tan will talk about defining your brand essence and crafting a targeted messaging strategy, Anna Figueroa will discuss visual branding and how images and video can be used to connect emotionally, tell your story, and make you instantly identifiable regardless of which platform you’re on. 

Participate in small virtual group discussions and ask questions about your business and your brand when you register for this informative webinar.

At the end of this webinar you will have the knowledge and resources to:

  • Build a powerful online brand presence that is at authentic and meaningful
  • Message more effectively across multiple media platforms and channels
  • Understand how to use language and images effectively to build engagement
  • Build loyal consumer and customer relationships that grow over time.

Startups and existing businesses.

About the Speakers

Anna Figueroa  anna figueroa headshot

Anna is the founder of AF Design Group, and Photo/Video Content Producer for M.M.LaFleur, a high-end design sensibility clothing line for professional women. She was formerly the Editorial Creative Director at Saks.com. In this role she helped develop its online presence from its inception and successfully pioneered dynamic content that kept the Saks brand at the forefront while creating partnerships with and showcasing designer brands. She is passionate about elevating brands storytelling through engaging video, photos, and partnerships.

Mary Tan

Mary has been a marketing and branding expert for over thirty years.  She worked at Colgate Palmolive in a wide range of marketing and strategic planning roles. She managed and helped build major brands such as Palmolive, Colgate, and Ajax both in the US and 150 other markets around the world. Mary has in-depth knowledge of branding, product innovation, business development, business management and strategic planning. She is an expert on inbound and outbound marketing for profit and non-profit companies. She has also worked in retailing as well as nonprofit and publishing sectors. 

Mary is a co-founder of New York Women in Business, a coalition of nonprofit, government and professional women’s organizations dedicated to the success of women entrepreneurs.

Webinar Fee: $35

There will be no refunds for this webinar unless SCORE NYC cancels it.