Speaker Bios:
Jeannine O'Neil
As the owner of JO Social Branding, Jeannine is a digital media strategist who educates business owners on how to make the best use of their social media and email marketing. With 5+ years in the Communications industry, Jeannine takes her knowledge and educates professionals on social media and email marketing platforms. Those who work with Jeannine learn to strategize their digital marketing, as well as understanding the tools, knowledge and skills to be successful with their digital marketing needs.
Jeannine blogs twice a week, has a bi-weekly newsletter titled, “Social Eyes”. In addition, in 2014 she became a Constant Contact Solution Provider and Authorized Local Expert. Jeannine has been featured on Blogher, a national blogging community as well as the International Blogging Association.
Jamie Bradley
As the founder of Sophwell in Woburn, Jamie works with businesses who need help with developing ideas and implementing marketing programs that use physical products to establish a positive image for their brand. With over 30 years in the printing and promotional industry, Jamie shares his knowledge of how to identify and utilize items that reinforce your message and build relationships with your clients.
Jamie has been the recipient of national and international awards for print media, as well as a featured speaker for a variety of organizations including Endicott College, the Massachusetts College of Art, the Social Media Breakfast of the North Shore and the New England Direct Marketing Association.
Its that time of the year. The hustle and bustle of the holiday season is upon us! There is no better time
to reach out to your customers, bring new clients in, & boost repeat & referral business!
Digital marketing is a fantastic way to get your marketing message out quickly to a wide audience. It's great
for building awareness and providing special offers that can turn prospects into customers. But then what happens to them? One of the biggest reasons customers list as the reason they switch vendors is that they don't feel appreciated. The easiest place to get more business is from the customers you already have.
In this 2 part workshop, JO Social Branding will first present on social media & email marketing followed by Sophwell, who will discuss customer loyalty and how to strengthen relationships with your key audiences.
Agenga:
8:30 a.m. - Check-in & Networking
9:00 - 11:45 - Workshop
Coffee & refreshments will be included during the networking session.
First Session:
Whether you have a retail shop, provide a specialized service, B2B, or have a nonprofit in need of outreach, this workshop will provide simple, practical tips for closing out 2014 on a high note.
Participants will learn:
- Which promotions and special offers work for your business right now
- Best ways to drive response from your emails and social posts
- How to create and manage a campaign for the holidays (it’s easier than you might think!)
Second Session:
In this session you will learn about how to use simple items like cards, gifts and special offers to build loyalty with the customers you've worked so hard to acquire. And since you have built a great team of employees
and suppliers, we'll talk about some of the ways you can strengthen your relationship with them as well.
We'll cover:
- Identifying the clients who will increase referrals and word of mouth recommendations
- Selecting budget-friendly items that have a high perceived value and reinforce your brand message
- Integrating gratitude into your business processes to turn customers into raving fans
This workshop will walk you through the steps to identifying materials that will help your brand personality resonate with your customers. You will come away with a better understanding of the opportunities you
may be missing when you don't make the extra effort to connect with them. You will also learn of action
steps you can take now to start implementing your ideas today.
Join JO Social Branding & Sophwell
To Rock Your Holidays this year!