Digital Transformation & Innovation

~ A monthly gathering of Mumpreneurs (From Mums@Work) & SMEs (Members of TWC) – to share useful topics to help start/ grow their businesses. A featured speaker presents, with a different theme every month, followed by networking.


18 Sept 2017
TIME: 9:30am - 12pm

(Registration starts at 9:00am)



The Working Capitol
1 Keong Saik Rd
(Meeting Room: THE WORKSHOP)
Singapore 068581

Driving Directions


Mums@Work (Singapore)

When busineses shift from the traditional mode of operation and management to the modern and technology-oriented ways of operation, the transition is known as Digital Transformation or Disruption.

Since change is the only thing constant, digital transformation has become imperative for all businesses. In the areas of automation, logistics, software, retail and medical - digital disruptions are omnipresent. Delivering a good digital business experience to customers and employers requires business owners to be constantly aware of what has "shifted" in the economy.


This masterclass has been designed to help equip individuals to remain relevant by staying
up-to-date with the latest trends, buzz words, and case studies happening in the market.
Topics include:
• Why Digital Changes Everything
• How To Create Value In A Digital World
• Trends In The Digital World

*Usually offered as a full-day masterclass, we are doing a concise version especially for this session.

DATE: 18 September 2017 (Mon)
TIME: 9:30am - 12pm (Registration starts at 9am)
VENUE: The Working Capitol (Meeting Room: The Workshop)
- 1 Keong Saik Road Singapore 089109

Freda Kwok | Partner & Principal Consultant, QED Consulting
As partner at business consultancy firm QED Consulting, Freda leads regional organizations to strategic usage of digital communications for increased business accountability. She co-designed the firm's proprietary social media advocacy and digital audit frameworks, and has deep experience and insights in the financial, FMCG, beauty and fashion e-commerce industries.

A proponent of enhancing the digital industry standards, she regularly conducts digital and social media Masterclasses in collaboration with Marketing Magazine in Singapore, Malaysia and Hong Kong. Freda is also one of the co-developers of the Specialist Diploma qualification in Communication Strategies for Social Media offered by Republic Polytechnic in Singapore-the first programme of its kind offered by a local polytechnic.

She was a judge at The Media Challenge 2014 (an annual case competition for secondary school students organized by Republic Polytechnic), and the inaugural Mumpreneur awards 2014, led by Mums@Work. Freda held the role of honorary social media advisor to the Singapore International Film Festival (SGIFF) in 2016.
Detailed Professional Profile:


MUMS@WORK MEMBERS or TWC TENANTS (Includes light refreshments): $28.80
Accompanying children, who require refreshments: $6.00 Register Now!