Tuesday, December 18, 2018 from 6:00 PM to 8:00 PM EST
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Panera Bread Conference Center 
875 Bethel Rd
Columbus, OH 43214

Driving Directions 


Jim Allen 
SCORE Columbus 

Social Media & Content Marketing 101 

Last year, 95 million Americans used social media. People are online visiting numerous social media sites each day, having conversations about everything imaginable.

Social media is not only a means of connecting with your target audience but also with niche influencers and brand advocates.

In this workshop we you will learn about the top social media platforms, how to choose which one is best for you and how to measure results.


•                    Understanding Your Customers

•                    How We Buy Stuff

•                    9-Step Content Action Plan

•                    Tools & Resources

•                    Social Media Deep Dive

•                    Things Small Businesses Can Do With Social Media

•                    Metrics & Measurement 101

•                    Google Analytics 101