How to Write a Marketing Plan for Your Small Business

Developing a marketing plan is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient.  This workshop sorts it all out by simplifying the planning process. We’ll give you the tools you need to create an effective marketing plan - a plan designed to help organize and focus your marketing efforts, as well as generate great results.

You’ll Learn:

• Simple ways to research your Industry & Market.
• Why you must fully understand your target audiences…and how to use free customer research tools.
• The process today’s customers use to find ways to solve their problems.
• How to conduct a competitive analysis based on things customers think are important.
• Why identifying your strengths, weaknesses, opportunities and threats is a key component of your plan
• The importance of creating specific business goals, objectives, and strategies is the cornerstone of your entire marketing plan.

Free Workshop Tools

• Marketing plan template
• Target Audience identification worksheet
• Links to 40 sample marketing plans

Our Speaker:  John Rhind

John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies  build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results.  John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, is an active community volunteer, and is one of our Columbus SCORE volunteer mentors.

Parking is free.  Pre registration is required with a $20.00 fee for refreshments and presentation materials. You may bring one guest for free. Select the PayPal payment option to pay with regular credit card or PayPal account.

All Veterans recieve a $10.00 discount.  When registering enter the discount code VETERAN.  A valid ID will be required at the door.