Learn the basics of successful paid advertising strategies 1/20/21-C0027

Learn the basics of successful paid advertising strategies and how to drive new leads for your business. Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this webinar, we will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars.

You will learn:

Best platforms to use based on your goals
Why landing pages can be better then websites
Differences between search ads and display ads
When to use Product Ads, Local Service Ads, Retargeting Ads
Utilizing analytics to improve results

An important notice about workshop fees

We understand that in these times, not everyone can afford to pay a fee for our workshops. When you register, you can choose the fee level that you can afford, including free. Please note that fees we receive from workshops help us with our mission of helping Central Ohio businesses thrive.

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About the Presenter- Rob Castel

With over 8 years of online marketing experience, Rob is very knowledgeable about how to leverage the internet and social media to improve how your business shows up online to attract more customers. He will also share successful strategies to gain more consumer reviews and best practices on how to respond, even if they are not all positive.

As a consultant for Revlocal, Rob is appreciative of the opportunity he has every day to be able to connect with local businesses and not only offer them the services of RevLocal but, in turn, create relationships within his community as well.