Get Started: Business Plan Basics Sponsored by HSBC - 9/17/19 - C0001 

Learn the importance of a business plan and how to get started writing the plan to attract necessary capital and successfully launch and operate your business. Know the key business plan components and how they fit together.

Instructor Bio:

Ed Coleman has over 40 years experience in Retail and Catalog/Direct Marketing businesses. This experience includes the development and execution of omni-channel marketing strategies including print, web site management and development, email marketing, social media and search engine marketing in both turn-around and growth situations. Senior executive roles at six multi-channel Retail/Direct Marketing businesses; including Sears, National Geographic Catalog and Retail Stores, National Wildlife Federation and Honey Baked Ham. Accountability included general management, strategy development, business operations, product development, financial planning and management, and information technology.