What You Need to Know About Digital and Social Media Marketing 

What is the most effective and efficient way to build both your personal and business brand? Through Digital and Social Media Marketing of Course! 

You should know Digital Marketing can significantly impact businesses ability to be competitive, build relationships, create brand loyalty and achieve a higher ROI. know  

Digital Marketing encompasses mobile, e-mail, video, social platforms, and they all promote a 2-way communication process which is imperative for building brand value thru 24-7 engagement. 

In this workshop, you will learn:     

• Why you should focus on your bran
• Why social media a key driver to business success
• What  is an Integrated Communications Plan
• Why data analytics are important to your business

ABOUT our Instructor

Michael Jones is a visionary leader, serving in the capacity as VP, Director, and Business Unit Leader,  with extensive experience in traditional and social media marketing, internal and external branding, global strategy,  business development, and product go-to-market commercialization processes across B-2-B and B-2-C industries globally. BJPartrnersllc.com & Autuspartners.com. 

Marketing Management Instructor at Gwinnett Technical College:

• Principals of Marketing and Branding
• Retail Buying
• Consumer Behavior
• Market Research
• Digital and Social Media Marketing
• Marketing Channels / Service Marketing
• Global  Marketing
• Integrated Marketing Communications