Mini Business Plan

A Road Map to Entrepreneurial Success

• Clear, succinct writing style
• Compelling business description
• Importance of market research
• Effective development of meaningful financial projections

During the workshop, we will examine the four sections of a business plan: Business Description, Management and Operations, Marketing and Sales, and Financial Projections.

Also included in this workshop is an application for funding along with a discussion about funding resources, both conventional and alternative.

You will learn how to analyze the strengths and weaknesses of your business and that of your competition. It will also help you determine the overall feasibility of the plan. Important aspects of starting and operating a business are discussed, along with applying financial data to the decision processes.

Handouts are provided, as well. They prove to be a valuable resource in writing your successful business plan.

Fee $25

ABOUT our Instructor

Susana Capper

Prior to 2015 Susana was CFO and Controller of Sony Mobile North America. In this position, she was responsible for providing accounting, credit management and customer fulfillment services to North and Latin America and developed and implemented the company 3-year strategic plan and annual budget. She was a member of the Board of Sony Ericsson Mobile Communications Inc., and served on the Benefits Committee which was responsible for the Company 401k design and investment decisions and health and other employee benefit programs.

In 2012 Susana was acting President of Sales & Marketing for North America. She headed all aspects of Company operations in the US and Canada. Focused on growth and new customers, she secured and executed marketing and sales plans and oversaw a key product launch with a new customer.

From 2007 to 2010 as Vice President of Global Customer Services for Sony Ericsson based in Sweden, Susana led a team of 600 direct FTEs and up to 50,000 outsourced FTEs in over 95 countries. This organization was responsible for after-sales service to consumers. This included the development and delivery of consumer services and tools; reverse logistics; call centers, web service and repair infrastructure.

Earlier in her career, she was Director of Business Control and Planning for Sony Ericsson in Latin America and prior to that in China. In these positions she was responsible for finance planning and reporting, accounting, treasury and credit management logistics, supply, operational development, pricing and customer contracts. She managed these areas successfully in environments of contraction (China) and rapid growth (Latin America).

Susana started her career at the Coca-Cola Company in Madrid, Spain as Assistant Accounting manager and quickly progressed through the Company to become a Principal Accountant working with Latin American and based out of Coca-Cola corporate headquarters in Atlanta. She is a native Spanish speaker.