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Wednesday, June 20, 2018 from 9:00 AM to 12:00 PM EDT
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Norcross Community Center 
10 College Street
Norcross, GA 30071

Driving Directions 


SCORE North Metro Atlanta
SCORE phone: 678-506-0718
SCORE email: 


Mini Business Plan

A Road Map to Entrepreneurial Success

This workshop focuses on the components of a successful business plan:
  • Clear, succinct writing style
  • Compelling business description
  • Importance of market research
  • Effective development of meaningful financial projections

During the workshop, we will examine the four sections of a business plan: Business Description, Management and Operations, Marketing and Sales, and Financial Projections.

Also included in this workshop is an application for funding along with a discussion about funding resources, both conventional and alternative.

You will learn how to analyze the strengths and weaknesses of your business and that of your competition. It will also help you determine the overall feasibility of the plan. Important aspects of starting and operating a business are discussed, along with applying financial data to the decision processes.

Handouts are provided, as well. They prove to be a valuable resource in writing your successful business plan.

Fee $25

About our Facilitator

James Johnson - Score Mentor in three areas. Starting a business, Marketing and Financing your Business. Currently President Peachtree Interactive, A digital marketing and advertising agency with ability to curate, manage, distribute, advertise and share your video content with anyone and where. First Job out of college 1968,  Economist and Market Researcher for Allis - Chalmers, Milwaukee, built econometric models to predict demand for farm equipment, spent 11 years with AC and grew to manager of all marketing functions, two years sales manager, recruited by competitor White Motor Corporation as Marketing Director, recruited by competitor Claas OHG, a German firm as VP to build organization and plant in US., and take product line away from Ford Tractor,  Completed 4-year contract, recruited by  Lilliston  Harvesting Corp as VP. as turnaround manager. Sold company to White Motor during the AG Equipment depression. Decided to leave AG industry  during the depression of the 1980"s to invest in American Health Monitoring, a startup company in Atlanta. Received the first Medicaid contract in Georgia for Medical Monitoring in 1987, grew the business and merged with Pioneer Medical to gain venture capital funding.  Grew business to 35 states setting up distribution to provide medical monitoring through hospitals and state Medicaid programs over an 18-year period. We sold company to market leader in 2006. Continued on contract for 3 years but left in 2007 with continued income. Began consulting practice in the medical related field. Began consulting in local Atlanta market in 2007 Ran for Mayor of Duluth in 2007. Became President of Duluth Business Association for 2012. Started Peachtree Interactive in 2012. Active in local business associations and volunteering with North Gwinnett Kiwanis. Married with two grand kids.