Creating, Producing and Marketing An Effective Podcast For Your Brand

When it comes to podcasting, there has been a resurgence in both interest and opportunity. Podcasting has become one of the most cost-effective ways to extend the reach of any company’s brand and message. And content marketers are discovering that podcasting makes it easy to connect niche content with targeted audiences.

In this course, you'll learn how to create a podcast to match any budget, using proven techniques that get listeners and results. You'll learn how to set up a small studio; record audio, video, and even group video chats; edit your podcast; and create a podcast feed (aka an RSS feed). This class is taught by Mark Treager, who produces and hosts the Marketing Made Great Podcast on iTunes and many other platforms.

What you will learn:

• What is podcasting?
• Leveraging existing content
• Analyzing the competition
• Outlining a podcast budget
• Setting up a studio
• Setting up an RSS feed
• How to find and recruit guest for your podcast
• Recording interviews, screencasts, and Google Hangouts
• Editing podcasts with Adobe Audition and other audio editing software
• Optimizing audio and video for podcast delivery
• Hosting podcast files
• Branding and promoting your podcast feed

Fee: $25

Register Now! 

ABOUT our Instructor

Mark Treager

Your speaker for the workshop is Mark Treager, Chief Evangelist Officer at Cornerstone Media Group, Inc in Atlanta, GA. For over 35+ years Mark has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to except the marketing status quo.  He has a long career of stirring the pot, questioning why, tipping over the sacred cows and a passion for finding unique uses of today’s modern technology to get his clients voice into the minds of potential customers. Linkedin