Pricing for Profit and Growth Success

* Smarter Pricing Guidelines for Small Businesses

About this Workshop:

Are you 1 of the 75% of small business owners that either: 

• do not have a quick and effective pricing model and/or 
• consistently under-price your work?

If so, this workshop is for YOU!

We will get you on your way to better understanding of:

• the difference between mark-ups and your actual profit margins
• How to calculate and utilize your Cost of Goods Sold in pricing
• How drive time impacts service delivery businesses while fixed costs impact production oriented businesses.
• Using fixed or variable costs to price for profit.

We will engage the business owner to analyze costs to better format various pricing models:

• Cost Plus Pricing
• Competition-based Pricing
• Good / Better/ Best models
• Margin-based Pricing
• When to utilize Premium vs. Discount strategies
• How to calculate Break-even sales goal

Fee $25

About our Instructor

Michael Ostien has operated high margin service businesses for 40 years. After purchasing an established, mid-size plumbing company he increased revenues by 60% and profits by 100% in less than 4 years.

In addition, he was part of a senior management team that grew a $75 million company to over $1 Billion in revenues (and $225 Million in profit). As VP Commercial Sales he grew the National Account business from 25,000 locations to over 80,000 locations under service in 8 years. He also served as VP Operations for 10 years. He resides in Johns Creek and is an active Score Mentor and Cobb Team Leader.