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Wednesday, February 17, 2021 from 10:00 AM to 12:00 PM EST
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This is an online event. 



SCORE North Metro Atlanta
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Bringing a Retail Product to Market

In this Live Online Workshop you will be guided through the steps that entrepreneurs take when bringing a new product to the retail market place whether on-line or through brick and mortar stores.

You'll start at the beginning with the challenges faced by entrepreneurs, proceed through product development & packaging, on to branding, and finally migrating through the distribution channels necessary to have goods placed on the shelf or given space on e-commerce sites.

Discussion points will include:

  • Product Development
  • The Procurement Process
  • An Overview of Retail Theology
  • Where To Get Started

Fee: $20

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About our Instructor

B. Zachary Bennett, the principal behind Reformation Productions, a full service marketing agency located in Gwinnett county, comes with a 20+ year career in marketing and advertising, working to grow major companies like Bank of America, The Limited, Vectren Corporation, TruGreen-ChemLawn, Dick's Sporting Goods, Lowe’s Home Improvement, Campbell's Foods, Gwinnett Medical Center, Victoria’s Secret, St. Vincent's Medical Center, Home Depot, BP, and more.

Since starting his own boutique agency and providing his marketing expertise and skills to Reformation Productions’ clients, he has dedicated his time and efforts to the pursuit of helping educate business professionals on the ways that the marketing process has been perfected by Fortune 500 companies, bringing his experience to local and regional companies in ways that they can afford. As a speaker, he provides lectures and interactive workshops throughout the South.

Reformation Productions is dedicated to helping companies market their businesses in the most effective and efficient ways possible with a process used by Fortune 500 companies called Straight Line Marketing. Find out more about the agency at