How to Price for Profit and Growth
* Smarter Pricing Guidelines for Small Businesses

• do not have a quick and effective pricing model and/or 
• consistently under-price your work?

If so, this Live Online Workshop is for YOU!

You will be put on the path to a better understanding of:

• The difference between mark-ups and your actual profit margins
• How to calculate and utilize your Cost of Goods Sold in pricing
• How drive time impacts service delivery businesses while fixed costs impact production oriented businesses
• Using fixed or variable costs to price for profit

This Workshop will engage the business owner to analyze costs to better format various pricing models:

• Cost Plus Pricing
• Competition-based Pricing
• Good / Better/ Best models
• Margin-based Pricing
• When to utilize Premium vs. Discount strategies
• How to calculate a Break-even sales goal

This workshop is co-hosted by The Better Business Bureau.

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. Since 1912, BBB has helped people make smarter buying decisions, and BBB is evolving to meet today’s fast changing marketplace needs.  https://www.bbb.org

Fee: $20

Register Now!

About our Instructor

Michael Ostien has operated high margin service businesses for 40 years. After purchasing an established, mid-size plumbing company he increased revenues by 60% and profits by 100% in less than 4 years.

In addition, he was part of a senior management team that grew a $75 million company to over $1 Billion in revenues (and $225 Million in profit). As VP Commercial Sales he grew the National Account business from 25,000 locations to over 80,000 locations under service in 8 years. He also served as VP Operations for 10 years. He resides in Johns Creek and is an active Score Mentor and Cobb Team Leader.