SOCIAL MEDIA BOOT CAMP

It's Time for You to Go Social!

Wednesday, July 17, 2013

10:00 AM to 12:00 PM and 1:00 PM to 4:00 PM

Cost: Full Boot Camp $90 | Part One $45 | Part Two $45

Are you tired of hearing your customers, clients and colleagues talk about Facebook Pages for Business, LinkedIn and Twitter—and you don’t have a clue? It’s Time for You to Go Social! This in-depth Social Media Boot Camp will focus on helping you learn what social media is and how to use it effectively in your business. It will give you everything you need to get started in the emerging world of social networking. The goal of this social media boot camp is to take you beyond the “what is it” phase and have you putting social media to work for you. You’ll learn about LinkedIn, Facebook Pages and Twitter and how to get started using them today. There is no better way to learn than in an interactive classroom setting and with an instructor who is prepared to answer your questions. In this “hands-on environment” we will review the most popular social networks and discuss their effectiveness, including how to choose which one is best for you. You will be setting up your social media profiles, so be ready to have some fun! Part one starts off with you gaining an understanding of what social media is, how it directly affects you and why you should be using it. At the end of part two, you’ll leave with a portfolio that will move you toward building your social media footprint—-that allows you to begin engaging with your customers, clients, and colleagues online. This is a hands-on workshop, so bring your laptop. Level: Beginner/Intermediate. Who should attend? This Boot Camp is designed to meet the needs of people who do not know where to begin with social media. The workshop was created for those who consider themselves to be at beginner/intermediate level in social networking. Prerequisites: Basic PC skills and internet knowledge are required; You must have a working email address and know the password; Optional: Please bring any photos and/or your logo on a USB flash drive or saved on your hard drive. You will be using them to build your social media profiles.

Register Now!

SOCIAL MEDIA BOOT CAMP – Part One

What Is Social Media: Making It Simple!

Wednesday, July 17, 2013 10:00 AM to 12:00 PM (Beginner)

We’re Making It Simple for You!

If you're wondering if social media marketing is right for you, the verdict is in ... social media is a great way to discover and share information.

Whether you are interested in using it for personal or business reasons, social media is changing the way people connect with each other.  Because social media is all about discovering and sharing valuable information, every interaction you have through social media has the potential to reach hundreds of new people.

You've heard all of the chatter about social networking sites.  Maybe you've even joined a few.  Social media is much more than telling everyone what you've had for lunch.  It's all about connecting, interacting and sharing interests and ideas. Don’t get left behind. Create your own social media experience now!

Here's what this class will teach you:

• What social media is
• What Facebook, Twitter and LinkedIn are – who is on them;
• What do they do there and why You Should Care;
• What other social networks are out there such as Pinterest, YouTube and Google+;
• Where to begin;
• Which networks matter;
• How to simply get started with social media; and
• How social media connects people.

At the end of Part One of this workshop, you will:

• Know how to choose the right network for you;
• Know how to start building your network;
• Understand vocabulary that is unique to social media;
• Know how to share content on various platforms; and
• Start getting engaged with social media!

Level: Beginner

Who should attend?

Anyone who is interested in using social media for their business.

Prerequisites:

• Basic PC skills and internet knowledge are required;
• Bring your laptop with you;
• You must have a working email address and know the password;
• Optional: Please bring any photos you would like to use on a USB flash drive. You will be using them to build your social media profiles.

Register Now!

SOCIAL MEDIA BOOT CAMP – Part Two

Getting Started with Social Media: Let’s Go Social!

Wednesday, July 17, 2013 1:00 PM to 4:00 PM (Intermediate)

It’s Time for You to Go Social!

You’ve learned the basics of the most popular social networks and now you know that social media is more than telling everyone what you had for lunch, it’s time to continue setting up your profiles and begin networking.

Let’s Go Social!

In this workshop you will gain hands-on experience through easy-to-follow, step-by-step instructions in setting up and managing your social media profiles, building your networks and conducting basic keyword research. Learn how to use the features and applications of popular social networks.

Here's what this class will teach you:

• How to build and use social media to grow your network;
• The basics of keyword research and how to use it to optimize your profiles for the search engines;
• How to manage your account and privacy settings;
• How to get fans, connections and followers—-and who to connect with and follow;
• When and what to post, update or Tweet;
• Social Media tools, tips, applications and best practices; and
• How to manage your online reputation.

At the end of Part Two of this workshop, you will:

• Have your social media profiles setup;
• Understand keywords and why they are so important;
• Know how to manage your accounts;
• Build relationships with people in your networks;
• Know the features, applications and benefits of the most popular social networks; and
• Be able to engage with your customers, clients and colleagues!

Level: Intermediate

Who should attend?

Anyone who has a basic knowledge of Facebook Pages, LinkedIn and Twitter, but is not sure how to use their settings and features, and anyone who simply wants to start using the most popular social media networks for business!

Prerequisites:

• Basic PC skills and internet knowledge is required;
• Must have attended part one of the social media boot camp or already have Facebook, LinkedIn and Twitter accounts;
• Bring your laptop;
• You must have a working email address and know the password;
• Optional: Bring head shot, logo and any photos you would like to use on your social networks. You can bring these either on your flash drive, in your email or on your mobile phone. You will be using them to build your social media profiles.

Register Now!

Social Media Boot Camp: $90 | Part 1: $45 | Part 2: $45

Garage Parking Available | Metro Accessible: Farragut North/West or Dupont Circle

Bring plenty of business cards with you!

Presenter: Romona Foster, Social Media Trainer