Webinar Recorded on 07/16/2020
Google Analytics Basics
$10 per person
Do you know what’s working and what’s not on your website?
Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.
In this workshop we’ll review the most important metrics to help you create ongoing SEO strategy and build your Google authority.
Google Analytics Basics
Do you know what’s working and what’s not on your website?
Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.
In this workshop we’ll review the most important metrics to help you create a healthy, ongoing SEO strategy and build your Google authority:
1. Traffic Channel: Organic, Referral, Direct, Paid, Social, Email
2. Traffic Source
3. Social Media channel
4. Geography: City, State, Country
5. Blog readership; most popular topics
6. Most viewed pages
7. Organic Keywords
8. On-site Search terms
9. Product views
10. Devices: Desktop, tablet, mobile
11. Number Session per user
12. Average session duration
13. Average pages per session
14. Exit pages
15. Bounce rate
Learn to build a custom dashboard for easy access to key metrics. Design a dashboard based on your most critical business goals, with up to 12 visual data displays (tables, line graphs, bar graphs, pie charts, etc.).
This workshop will not cover Google Analytics installation. The procedure can vary depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster prior to the class.
Presenter:
Stacey McCormack, Musimack Marketing, LLC
Stacey McCormack is the Founder and President of Musimack Marketing in Tigard, OR. She specializes in social media optimization and engagement for small business.
Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business.
A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital advertising formats. Today, she employs her marketing expertise and unique perspective to create a compelling and consistent brand image and marketing message for her clients, across their website, social media channels and local business listings.
LinkedIn profile: www.linkedin.com/in/staceymccormack
Ticket Info:
- Tickets are non refundable
- If you are unable to attend, another person may use the ticket for this event.